Nexstar Media Group Inc.

01/09/2025 | Press release | Distributed by Public on 01/10/2025 13:34

Nexstar Names Matt Morse as Vice President of its Broadcast and Digital Operations in Fresno, California

Veteran Media Executive Returns to the Central Valley to Lead KSEE-TV (NBC), KGPE-TV (CBS) and YourCentralValley.com

FRESNO, California (January 9, 2025) - Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that it has named Matt Morse as Vice President and General Manager of its broadcasting and digital operations in Fresno, California (DMA #55), including KSEE-TV (NBC), KGPE-TV (CBS), YourCentralValley.com, and their related digital and social media channels. Mr. Morse will begin his new duties immediately and report to Senior Vice President and Regional Manager, Matthew Rosenfeld.

Mr. Morse is extremely familiar with Fresno and the surrounding area, having served as General Manager of KMPH-TV (FOX) and KFRE-TV (CW) in Fresno from December 2019 to November 2022. Most recently, he brought his expertise to Nexstar's San Francisco (DMA # 10) CW affiliate, KRON-TV, where he has been Sales Manager since May 2024. Over his career, Mr. Morse has held a variety of leadership roles in sales management across key markets, including Kansas City (DMA #33), Portland (DMA #23), and Santa Barbara (DMA #123), as well as sales positions in Los Angeles (DMA #2) and Fresno (DMA #55). His extensive experience reflects a deep understanding of local markets and a commitment to driving growth and innovation.

"Matt is a highly regarded leader with a distinguished background in broadcast sales management, operations, and marketing, bringing over 20 years of television experience, much of it rooted in Fresno," said Mr. Rosenfeld. "He has built lasting relationships in the Fresno area through his dedication to addressing the needs and priorities of local communities. Matt is a trusted partner who is passionate about fostering the success of local businesses across the Central Valley. Moreover, his proven ability to drive sales performance and surpass revenue goals through creative, multi-platform marketing strategies makes him an invaluable asset to our team and business partners."

Commenting on his new role, Mr. Morse said, "I am honored to return to Fresno, my hometown and a community that holds a special place in my heart, to lead the exceptional teams at KSEE-TV and KGPE-TV. This is a unique opportunity to serve the vibrant and diverse communities of California's Central Valley. KSEE-TV, KGPE-TV, and YourCentralValley.com are essential pillars in the region, and I am committed to building on their strong foundation by enhancing our local news coverage, delivering compelling and unique programming, and providing innovative, results-driven marketing solutions that empower our business partners to thrive."

Mr. Morse has served a multitude of community organizations everywhere he has lived. He helped facilitate several St. Jude dream home giveaways in Fresno, raising close to $11 million. He also served on several other non-for-profit boards of directors including Friends of the Fresno County Library, Transition Children's Services and the Fresno Rescue Mission.

About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All Americans," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

Media Contact:
Matthew Rosenfeld
SVP/Regional Manager
Nexstar Media Group, Inc.
559/745-5733