Fleishman-Hillard Inc.
10/29/2026 | Press release | Distributed by Public on 10/29/2026 08:03
The Chaos Advantage: The Issues Driving Award-Winning PR
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The Chaos Advantage: The Issues Driving Award-Winning PR
October 29, 2026
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FleishmanHillard joined Paul Holmes at the PRovoke Global Summit to explore the value of creativity and risk-taking at a time when uncertainty is often driving decisions.
At the PRovoke Global Summit, FleishmanHillard shared findings from The Chaos Advantage, a joint study with Contagious on how brands can turn uncertainty into opportunity. The research found that 88% of marketing leaders believe bold creative drives impact, yet most organizations still produce mostly safe work.
FleishmanHillard Global Head of Brand Impact Jim Joseph (left) joined PRovoke Media's Paul Holmes at the PRovoke Global Summit.
PRovoke Media's coverage explores five themes driving award-winning PR and the ideas shaping the industry. Topics discussed included anxiety around AI, one of the themes behind FleishmanHillard's work with Icelandair: "The Real Unreal" which was named was named Global Campaign of the Year at the PRovoke Media Global SABRE Awards.
Read the full story on PRovoke Media, then explore The Chaos Advantage for research and a practical framework to help brands assess their right to participate, give audiences a reason to watch and build the ability to execute.
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Fleishman-Hillard Inc. published this content on October 29, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 29, 2026 at 14:03 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]