EE LAUNCHES EARLY PHONE SWAP, BRINGING THE ‘NEW PHONE FEELING’ SOONER WITH THE LATEST AND GREATEST HANDSETS AT NO EXTRA COST

• EE's Early Phone Swap gives customers the freedom to get their hands on any new phone a year early, by swapping their old one for a new one at no extra cost.
• Customers can stay ahead with access to the latest flagship devices every year, from the iPhone 17 and Samsung Galaxy S26 Ultra to the Google Pixel 10 Pro XL, all powered by 5G+ on the UK's best network
• The launch comes as EE introduces new 12 and 48 month Flex Pay contract lengths, giving customers even greater flexibility and choice
  

London, 11th August 2026 - EE has today announced the rollout of Early Phone Swap, available immediately to all customers on its Flex Pay contracts, making it easier than ever to get the latest handsets on the UK's best network.

Early Phone Swap is now available to nearly one million EE customers, both in-store and over the phone, giving them the freedom to upgrade to any new or refurbished handset a year early at no extra cost. Whether they've got their eye on the latest release, are dealing with a damaged device or cracked screen, or their battery just isn't lasting like it used to, customers can quickly and easily switch to a better phone and enjoy that 'new phone feeling', without having to wait until the end of their contract.

Unlike other providers, customers can use Early Phone Swap to choose any new phone that they fancy. They simply need to pick the handset they want and send their old one back to EE in good working order. If the phone is worth more than the balance left to pay on their device plan, EE will credit the difference to their bank account, so they won't miss out.

Buying a handset with EE means customers get much more than just a new device. Whether choosing a brand-new or refurbished phone, customers can spread the cost interest-free with a choice of flexible 12, 24, 36 or 48-month Flex Pay plans to suit their budget. Those opting for a refurbished device can also choose from EE's newly launched 'Very Good' range, offering even more value without compromising on quality.

Every handset comes with an extended warranty for added peace of mind, while EE's expert support is on hand if anything goes wrong, with repairs available from as little as two hours or fast access to specialist technicians. Combined with 100% UK and Ireland-based customer service teams and more than 400 retail stores within easy reach of almost 90% of the UK population, EE gives customers the confidence that help and support are always close at hand.

The launch of Early Phone Swap comes alongside the introduction of new 12 and 48 month Flex Pay contract lengths, giving customers even more options when choosing a plan that suits their lifestyle and budget. Together, these changes represent a significant step forward in the way EE gives flexibility to its customers, backed by the strength of the UK's best network.

Sharon Meadows, Managing Director, Marketing & Commercial, EE said "We know our customers want the very best devices and the freedom to get the phone they really want. Early Phone Swap puts that power firmly in their hands, letting them swap their old phone and get something new every year, on the UK's best network and at no extra cost."

"Whether you're dealing with a cracked screen, a phone that's past its best or you simply want to get your hands on the latest and greatest handsets, Early Phone Swap makes the whole process simple and straightforward for our Flex Pay customers."

For more information on Early Phone Swap, visit ee.co.uk/why-ee/early-phone-swap.

NOTES

• You are eligible for Early Phone Swap if you bought your old phone from EE on a Device Credit Agreement with a 24-month airtime plan
• You are eligible for Early Phone Swap if you have 12 months or less left on your current Device Credit Agreement (but not in the final month); and have made at least 12 device monthly payments.
• You must return your old phone, and upgrade to a new device credit agreement with a 24-month airtime plan.
• Your old phone must be in full working order, be able to power up, have any security features such as Find My Phone disabled and it must not have been reported as either lost, blocked, or stolen.
• Your account must be up to date, and you'll need to pass our credit check and assessment for your new phone.
• If you do not return your old phone, you will continue to pay the remaining balance of your loans. We can change or withdraw Early Phone Swap at any time for new customers.
• EE customers can find out if they are eligible to access 5G+ by visiting: ee.co.uk/help/mobile/manage-use/using-phone-features/5G-plus

ABOUT EE

EE is the UK's best network, offering superfast mobile and broadband connection to millions across the UK.

With an ambition to be the country's most trusted connector of people, EE's network and services keep consumers connected and entertained.

EE's 4G, 5G and 5GSA speeds cover more than 90% of the UK, while EE's super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.

EE's mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.

EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.

EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.

EE is part of BT Group's Consumer business unit which provides products and services to all of BT's consumer customers in the UK.

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