A Lasting Moment: smart #5 BRABUS Debuts at Milan Design Week

More than a world premiere
The world premiere of the smart #5 BRABUS was presented in collaboration with Highsnobiety's "NOT in Milan" festival, a creative platform that brings together art, fashion and urban culture. The official debut of the smart #5 BRABUS on the evening of April 8 was the beginning of a three-day exhibition at the Magma event space, inviting visitors to get up close and interact with the car.

Situated in a former manufacturing warehouse that has been transformed into an impressive venue, Magma's 270-square-meter outdoor pergola served as a stunning backdrop for the launch. The open space was the ideal place to present the smart #5 BRABUS as a true work of art for adventurers who dare to stand out. In this unique setting, guests such as Daniel Sennheiser, Co-CEO Sennheiser, Dr. Véronique Larcher, Director Sennheiser Mobility and James Eastwood, Marketing Director at TREK Europe, experienced an impressive unveiling, during which Dirk Adelmann, CEO smart Europe, and Constantin Buschmann, CEO BRABUS, provided insights and personal impressions about this all-new smart highlight upon its first ever public presentation.