11/14/2024 | Press release | Distributed by Public on 11/14/2024 08:18
It's been a year since RADAR, Spotify's program to spotlight rising talent from around the world, launched in Türkiye. During this time, our RADAR Türkiye playlistbecame one of the most successful editions of the program globally, amassing nearly 30,000 saves to date. The RADAR Türkiye class of 2023 is also riding a wave of momentum, with Böyleyken Böyle, Ege Can Sal, Paptircem, Selin, and Sena Şahinseeing an average 50% increase in their follower bases over the past year.
We recently launched our second edition of RADAR Türkiye, featuring Baran Mengüç, Ceren Sagu, Lotusx, Rana Türkyılmaz, and TUANA. As part of the program, all are included on our RADAR Türkiye playlist while receiving additional playlist support and off-platform promotion.
These five artists showcase the range of sounds reflected in the country's latest listening trends. For years, pop and hip-hop dominated the local charts, but Spotify data now reveals a resurgence of alternative genres like rock, alt-pop, and arabesk-reimagined for a younger audience. Cross-genre collaborations and the integration of local cultural motifs are enriching Türkiye's music landscape, with influences ranging from Turkish folk to electronic music.
"We are proud to be supporting another selection of Turkish artists, who are greatly inspired by different music styles as well as art, digital culture, and what is happening in the international music scene," said Fırat Tekaüt, Artist and Label Partnerships Manager at Spotify. "As future voices of the music scene, I have no doubt that their unique visions and diverse backgrounds will contribute greatly to Türkiye's evolving and interconnected music landscape. After all, it's this very diversity and constant change that shapes both the Turkish music scene and the trends we see on our platform."
Keep reading to get to know these rising stars.
A multifaceted artist spanning pop, R&B, and traditional Turkish sounds, Baran Mengüç incorporates classical Turkish instruments into his music, creating a unique fusion that he calls "Ottoman Pop."
Ceren Sagubrings a youthful spin to arabesk, a genre traditionally associated with older generations, by blending it with modern trap beats, showcasing the resurgence of interest in this style among younger listeners.
Blending hyperpop with modern hip-hop and introspective lyrics, Lotusxcontinues to appeal to Gen Z's love for emotional, genre-blending tracks.
Rana Türkyılmazgot her start channeling '90s and '00s rock nostalgia-but with a fresh indie twist. One to watch in Türkiye's rock scene, she's capturing the hearts of local rock enthusiasts.
TUANAis transitioning from dance-pop to an alternative indie sound, in tandem with the growing interest in cross-genre experimental music among younger listeners.
Hit play on our RADAR Türkiye playlist to discover more emerging Turkish artists.