USMEF - U.S. Meat Export Federation

10/26/2025 | News release | Distributed by Public on 10/26/2025 18:36

USMEF Statement on USTR's Announcement of Trade Deals with Southeast Asian Countries

USMEF Statement on USTR's Announcement of Trade Deals with Southeast Asian Countries

Published: Oct 26, 2025

The Office of the U.S. Trade Representative (USTR) announced agreements on reciprocal trade with Malaysia and Cambodia and frameworks for agreements on reciprocal trade with Thailand and Vietnam.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued this statement:

USMEF greatly appreciates USTR's tireless efforts to address both tariff and non-tariff barriers that have kept the U.S. as a minor supplier of red meat to the ASEAN region. With the U.S. beef industry currently lacking access to China, improved access to Southeast Asia is desperately needed to provide competing bids for beef cuts that are popular in Asia, but not demanded by American consumers. Exports of short plate, chuck short rib, rib fingers, omasum and other such items are critical to maximizing the value of every animal and stimulating the U.S. herd rebuild.

For U.S. pork, exports have been the driver of industry growth, also enabling American consumers access to the bacon and ribs they love, while maximizing whole animal value through exports of feet, stomachs, picnics, brisket bones and bone-in hams. The ASEAN region is more critical than ever as an alternative market to China, especially for pork variety meats. U.S. beef and pork hold only minor import shares in Thailand, Vietnam, Malaysia and Cambodia due to the combination of tariff and non-tariff barriers. The growth potential is significant when these barriers are addressed through President Trump's agreements. USMEF looks forward to swift implementation of the agreements with Malaysia and Cambodia, and hopes for further progress and implementation of agreements with Thailand and Vietnam, as well as follow through on the joint statement with Indonesia announced in July.

USMEF also issued this fact sheet providing more context and detailing the potential benefits to the U.S. red meat industry if improved access to Southeast Asia is achieved.

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