We. Communications Strengthens APAC Advisory Offering With Senior Leadership Appointments

SINGAPORE, JULY 6, 2026 - We. Communications, a global communications agency, today announced two senior leadership appointments that strengthen its advisory capabilities across Asia-Pacific, reinforcing the agency's investment in helping organisations navigate corporate reputation, policy, business transformation and artificial intelligence. Arif Rajab joins as Managing Director, Corporate Advisors, leading the agency's corporate advisory team across the region, while Brian Keenan has been appointed Managing Director, AI & Data Advisors, leading a specialist advisory team focused on helping clients turn AI ambition into measurable business impact.

The appointments strengthen We. Communications' broader global advisory offering, which brings together expertise across corporate reputation, AI and data, financial, issues and crisis communications, public policy, and social impact to help organisations navigate increasingly complex business, stakeholder and societal challenges. ‍

Arif Rajab joins We. from Weber Shandwick, where he spent a decade building and leading integrated communications and corporate advisory programmes across Asia Pacific most recently as General Manager, Singapore. In his new role, he will lead the We.'s Corporate Advisors team in Singapore and across the region, providing senior counsel to clients navigating reputation, corporate communications and brand strategy challenges.

"I am excited to be joining We. at a time when reputation has become one of the most important drivers of trust, resilience and growth. There is a clear need for corporate and brand advisory that is both anticipatory, integrated and commercially relevant," said Rajab. "I look forward to working with the talented team at We. to strengthen our reputation strategy and resilience capabilities, to help clients across Singapore and the region." ‍

Brian Keenan's elevation to Managing Director, We. AI & Data Advisors, reflects both his contribution over five years at We. and the agency's investment in helping clients move from AI ambition to AI impact. Keenan has led some of the agency's most forward-thinking work, including spearheading the Future of Communications APAC report and, most recently, serving as EVP, International Head of Insights and Analytics.

The AI & Data Advisory team builds on We.'s existing suite of products and solutions and adds a new range of capabilities to address the evolving complexity of client needs, including Data Governance, AI Workflow Transformation, Agentic Commerce, and AI Branding and Content.

"AI is the defining business question of this decade," said Keenan. "For most organisations, the opportunity still outweighs the practical benefit. We created AI & Data Advisors to help leadership teams bridge that gap with pragmatic, business-focused advice that turns AI ambition into measurable impact."

"Clients are facing increasingly complex corporate communications challenges that demand integrated strategic counsel," said Nitin Mantri, President, APAC, We. Communications. "Arif and Brian bring deep regional experience and trusted advisory expertise that will strengthen how we help organisations navigate reputation, stakeholder expectations and business transformation across Asia-Pacific."

Together, these leadership appointments reflect We. Communications' continued investment in building multidisciplinary advisory capabilities that help organisations navigate the increasingly interconnected challenges of corporate reputation and societal impact. Chase Advisors, a We. Communications company, also recently expanded its leadership team to sharpen its public affairs and policy advisory focus across India and the broader region.

Both Keenan and Rajab will report to Nitin Mantri, President of APAC, and join the agency's APAC Leadership and global advisory teams.

Arif Rajab and Brian Keenan are both available for interviews.

For more information, press only: Selina Heng, Marketing Director APAC, [email protected]

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‍About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We've spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. 

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