Betterware de Mexico SAPI de CV
Betterware de Mexico SAPI de CV
10/23/2025 | Press release | Distributed by Public on 10/23/2025 14:26
Message from the President and CEO (Form 6-K)
Message from the President and CEO
BeFra delivered solid results for the third quarter of 2025. Revenue continued to increase, expanding by 1.4% YoY, despite still subdued consumption trends in Mexico. At the same time, we significantly strengthened third quarter profitability and operating cashflow, with EBITDA increasing by 22%, EPS by 71%, and Free Cash Flow by 32.6%, the latter representing 77% conversion of EBITDA. This also enabled us to further lower BeFra's net debt-to-EBITDA QoQ from 1.97 to 1.8x, which underscores our continued focus on financial discipline while we pursue stronger growth.
As noted, BeFra faced soft consumption trends in our home market, resulting in a 5.3% decrease in Betterware Mexico's revenue, although sales increased 7.9% at Jafra during the quarter. While it has been more difficult to grow in such an unexpectedly challenging market - particularly with Betterware's focus on discretionary goods - both of our core businesses nevertheless continued to strengthen their profitability; Betterware Mexico achieved an 11.7% increase in EBITDA, despite expansion investments in Guatemala and Ecuador, while Jafra Mexico achieved an exceptional 31% increase.
On the international side, we continue to make promising progress. Jafra US delivered flat year-over-year performance in USD terms, after two quarters of decreases, as our revamped compensation plan, redesigned catalog, and the adoption of our Shopify+ platform all kicked in to accelerate growth. In September, the business achieved its best month in three years, posting 30% year-over-year growth.
Further south, although still not material to our consolidated results, Betterware Ecuador continued surpassing expectations, reaching more than 5,900 associates by the end of third quarter. In September, net revenue reflected a strong run rate, with sustained compounded growth of approximately 20% month over month. The Betterware brand has exceeded our expectations in Ecuador, validating the potential of our expansion model for Andean markets. Building on this success, we plan to launch Betterware Colombia in the first quarter of 2026. In Guatemala, we achieved a 32% YoY net revenue increase for the third quarter. These results have begun contributing to improved performance of Betterware and its subsidiaries overall.
In closing, despite weaker-than-anticipated consumer trends in Mexico - our primary market today - and overall macro instability, we remain committed to our long-term "Great Brands, One Essence" strategy, led by our popular Betterware and Jafra brands and person-to-person model. Our brands continue outperforming the home goods and beauty markets in Mexico and abroad, while we deliver strong profitability and cashflow, as well as maintain financial discipline. Although we have made meaningful progress in revenue and profitability relative to an even more challenging first quarter, we expect full-year growth in both metrics to remain in the low single-digit range.
As we enter the final quarter of 2025, our focus remains on closing the year positively and regaining momentum going into 2026.
Andrés Campos Chevallier
President and CEO BeFra Group
2
Note on the financial statements: All 2024 figures include the adjustments disclosed in our Q3 and Q4 2024 earnings releases. These refer to (i) a non-cash effect related to the sale of non-operative asset, which led to the disclosure of Adjusted EBITDA, Net Income, and EPS for Q3 2024; and (ii) a correction in the classification of certain production-related costs within Jafra Mexico's financial statements, with no impact on revenues, EBITDA, or net income. For further details, please refer to those earnings releases available on BeFra's Investor Relations website.
Q3 2025 Select Consolidated Financial Information
| Q3 | 9M | |||||||||||||||||||||||
| Results in '000 MXN | 2025 | 2024 | 2025 | 2024 | ||||||||||||||||||||
| Net Revenue | $ | 3,377,299 | $ | 3,330,394 | 1.4 | % | $ | 10,439,093 | $ | 10,322,290 | 1.1 | % | ||||||||||||
| Gross Margin | 68.5 | % | 66.9 | % | 158 bps | 67.3 | % | 68.2 | % | -92 bps | ||||||||||||||
| EBITDA | $ | 722,149 | $ | 156,546 | 361.3 | % | $ | 1,936,226 | $ | 1,568,071 | 23.5 | % | ||||||||||||
| EBITDA Margin | 21.4 | % | 4.7 | % | 1,668 bps | 18.5 | % | 15.2 | % | 336 bps | ||||||||||||||
| Adj. EBITDA | $ | 722,149 | $ | 591,576 | 22.1 | % | $ | 1,936,226 | $ | 2,003,101 | -3.3 | % | ||||||||||||
| Adj. EBITDA Margin | 21.4 | % | 17.8 | % | 362 bps | 18.5 | % | 19.4 | % | -86 bps | ||||||||||||||
| Net Income | 314,205 | $ | -112,561 | 379.1 | % | $ | 792,905 | $ | 486,423 | 63.0 | % | |||||||||||||
| Adj. Net Income | $ | 314,205 | $ | 183,584 | 71.2 | % | $ | 792,905 | $ | 782,568 | 1.3 | % | ||||||||||||
| EPS | 8.42 | -3.02 | 379.1 | % | 21.24 | 13.03 | 63.0 | % | ||||||||||||||||
| Adj. EPS | 8.42 | 4.92 | 71.2 | % | 21.24 | 20.97 | 1.3 | % | ||||||||||||||||
| Free Cash Flow | $ | 553,573 | $ | 417,379 | 32.6 | % | $ | 1,089,884 | $ | 1,235,471 | -11.8 | % | ||||||||||||
| Net Debt / EBITDA | 1.80 | 1.76 | 1.80 | 1.76 | ||||||||||||||||||||
| Interest Coverage | 3.71 | 3.52 | 3.71 | 3.52 | ||||||||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 1,113,669 | 1,127,767 | -1.2 | % | 1,124,878 | 1,173,222 | -4.1 | % | ||||||||||||||||
| EOP Base | 1,099,550 | 1,151,069 | -4.7 | % | 1,099,550 | 1,151,069 | -4.7 | % | ||||||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 63,774 | 65,236 | -2.3 | % | 62,845 | 64,785 | -3.0 | % | ||||||||||||||||
| EOP Base | 63,021 | 64,433 | -2.2 | % | 63,021 | 64,435 | -2.2 | % | ||||||||||||||||
Revenue Growth Maintained: Consolidated net revenue increased 1.4% YoY. While the quarter experienced softer consumer demand for home goods in Mexico, overall group revenue maintained its growth trajectory, thanks to top-line growth at Jafra Mexico.
Profitability Remains Strong: Consolidated EBITDA increased 22% YoY, with the margin expanding both sequentially and YoY, reflecting an ongoing focus on strengthening profitability across all business units.
Strong Free Cash Flow Generation: BeFra continued generating strong positive Free Cash Flow during the quarter, with a 32.6% increase YoY and converting 77% of EBITDA, supported by disciplined working capital management and normalized payment cycles. The company remains on track to maintain its historical annual cash flow conversion rate of ~60%.
Net Income Growth: net income increased 71% YoY, mainly reflecting a combination of factors: higher operating income, lower income tax expense, lower financial costs, and the absence of non-recurring FX and deferred tax effects that had impacted last year's results
For more details, please refer to Financial Results by Business, beginning on page 5.
3
Financial Performance
Balance sheet at the end of Q3 2025.
Liquidity ratios
BeFra's cash flow is returning to the normal operating cash cycle of the business after the non-recurring events and economic volatility seen in Q1. It is expected that cash generation will continue to improve in the upcoming quarters.
| Q3 2025 | Q3 2024 | ∆ | ||||||||||
| Current Ratio | 0.93 | x | 1.07 | x | -13.1 | % | ||||||
| FCF / Adj. EBITDA | 76.6 | % | 70.6 | % | +322 bps | |||||||
| CCC (days) | 78 | 41 | +37days | |||||||||
| * | CCC: Cash Conversion Cycle |
Return on Investment
Throughout its history, BeFra has consistently delivered solid returns on investment. Despite a challenging first quarter, there were clear signs of recovery in both Q2 and Q3, supported by stronger commercial and operational execution as well as improved profitability across key business units. While year-to-date profitability indicators still reflect the impact of Q1, this is seen as a short-term deviation, and the company remains confident in the long-term value-creation capacity of its business model.
| Q3 2025 | Q3 2024 | ∆ | ||||||||||
| Equity Turnover | 11.00 | x | 11.63 | x | -5.4 | % | ||||||
| ROE | 78.8 | % | 74.7 | % | +410 bps | |||||||
| ROTA | 10.1 | % | 8.1 | % | +203 bps | |||||||
| Dividend Yield | 8.48 | % | 11.91 | % | -343 bps | |||||||
| * | Equity Turnover = Net Revenues TTM / Equity |
| * | ROE = Net income TTM / Stockholders Equity |
| * | ROTA = Net Income TTM / (Cash + Accounts Receivable + Inventories + Fixed Assets) |
| * | Calculation of Dividend Yield Using the Closing Price on September 30, 2025, which was $13.45 |
Asset Light Business - Low fixed cost structure
BeFra's asset-light business model continues to be a key pillar of business resilience. The decrease in fixed assets was due to the strategic sale of Jafra Mexico's real estate assets, consistent with the Company's asset-light approach. With regard to other fixed costs, BeFra continues seeking ways to further reduce SG&A expenses.
| Q3 2025 | Q3 2024 | ∆ bps | ||||||||||
| Fixed Assets / Total Assets | 17.0 | % | 19.5 | % | -252 bps | |||||||
| Variable Cost Structure | 74.7 | % | 75.1 | % | -60 bps | |||||||
| Fixed Cost Structure | 25.3 | % | 24.7 | % | 60 bps | |||||||
| SG&A / Net Revenues | 45.2 | % | 47.4 | % | -223 bps | |||||||
Debt Leverage
BeFra's current level of debt primarily reflects two key strategic initiatives: the acquisition of the Jafra beauty products business in 2022 and the investment in the new Betterware Campus, which opened in 2021. The Company remains firmly committed to its debt reduction strategy During the third quarter, we settled a $500M bond (MXN), which will be fully covered with internal resources by the end of the year, further demonstrating BeFra's strong cash generation and disciplined financial management.
Net Debt to EBITDA improved from 1.97x in Q2 2025 to 1.80x in Q3 2025
| Q3 2025 | Q3 2024 | ∆% | ||||||||||
| Debt to EBITDA | 1.93 | x | 1.87 | x | +3.2% | |||||||
| Net Debt to EBITDA | 1.80 | x | 1.76 | x | +2.3% | |||||||
| Interest Coverage | 3.71 | x | 3.52 | x | +5.4% | |||||||
Capital Allocation
Quarterly Dividends: Considering BeFra's results to date, the company remains committed to enhancing shareholder value through quarterly dividends. The board of directors had proposed maintaining a Ps. 200M dividend for Q3 2025, which was approved by the Ordinary General Shareholders' Meeting held on October 21st, 2025
2025 Guidance and Long-Term Growth Prospects: Despite a challenging start to the year during the first quarter, which has impacted BeFra's YTD performance, the Company has been gaining momentum quarter after quarter across all business units and expects a solid close to the year in the fourth quarter. Accordingly, management anticipates closing 2025 with revenue and EBITDA growth of between 1% and 5% and remains confident in sustaining this positive momentum going forward.
| 2025 | 2024 | Var % | ||||||||
| Net Revenue | $14,900 - $ 15,300 | $ | 14,101 | ≈6.0% - 9.0% | ||||||
| EBITDA | $2,900 - $ 3,000 | $ | 2,775 | ≈6.0% - 9.0% | ||||||
| * | Figures in millions Pesos. |
4
Q3 2025 Financial Results by Business
Betterware Mexico
Key Financial and Operating Metrics
| Q3 | 9M | |||||||||||||||||||||||
| Results in '000 MXN | 2025 | 2024 | 2025 | 2024 | ||||||||||||||||||||
| Net Revenue | $ | 1,387,586 | $ | 1,465,577 | -5.3 | % | $ | 4,249,244 | $ | 4,496,979 | -5.51 | % | ||||||||||||
| Gross Margin | 57.1 | % | 54.8 | % | 238 bps | 55.8 | % | 57.1 | % | -127 bps | ||||||||||||||
| EBITDA | $ | 312,669 | $ | 279,889 | 11.7 | % | $ | 864,907 | $ | 966,463 | -10.5 | % | ||||||||||||
| EBITDA Margin | 22.5 | % | 19.1 | % | 344 bps | 20.4 | % | 21.5 | % | -114 bps | ||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 675,696 | 694,277 | -2.7 | % | 659,457 | 708,022 | -6.9 | % | ||||||||||||||||
| EOP Base | 667,501 | 700,893 | -4.8 | % | 667,501 | 700,893 | -4.8 | % | ||||||||||||||||
| Monthly Activity Rate | 63.3 | % | 66.3 | % | -295 bps | 64.8 | % | 66.8 | % | -198 bps | ||||||||||||||
| Avg. Monthly Order | $ | 2,043 | $ | 2,034 | 0.4 | % | $ | 2,116 | $ | 2,038 | 3.8 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 43,220 | 44,639 | -3.2 | % | 42,161 | 44,159 | -4.5 | % | ||||||||||||||||
| EOP Base | 42,673 | 43,939 | -2.9 | % | 42,673 | 43,939 | -2.9 | % | ||||||||||||||||
| Monthly Activity Rate | 97.9 | % | 98.0 | % | -6 bps | 98.2 | % | 98.2 | % | 3 bps | ||||||||||||||
| Avg. Monthly Order | $ | 20,752 | $ | 21,531 | -3.6 | % | $ | 21,878 | $ | 22,261 | -1.7 | % | ||||||||||||
Highlights
| ● | Revenue Declines on Lower Consumer Demand: Betterware Mexico reported a 5.3% YoY revenue decline. Although Q2 and Q3 showed improvement after a weak start to the year, market softness persisted, particularly in Q3, as vacation spending and the back-to-school season limited demand for discretionary products, contributing to overall consumption weakness. |
| ● | Profitability Improvement: Despite lower revenues, gross margin rose from 54.8% to 57.1% YoY, reflecting the success of a profitability-focused growth strategy. EBITDA growth was 11.7% YoY, after investments in geographic expansion, which totaled $16.7M pesos in the quarter and $61.9M pesos year to date. |
| ● | Sales Force Dynamics Stable: The independent sales force showed a year-over-year decline of 3.2% in Distributors and 2.7% in Associates. However, results throughout 2025 indicate stability from year-end 2024 to Q3 2025, thanks to net growth achieved in Q2 and stability in Q3. |
| ● | Operational Discipline and Continued Inventory Reduction: Inventories were reduced by 17%, or approximately $240M YoY, and decreased 5% QoQ, reflecting strong execution in inventory optimization and working capital efficiency, which contributed to healthy cash generation during the quarter. |
Q4 2025 Priorities
| ● | Product Mix and Pricing: While consumer demand in Mexico remains soft, Betterware Mexico has lined up a stronger holiday season portfolio than last year, which is expected to help strengthen growth in the fourth quarter. At the same time, the Company intends to strike the right balance between revenue growth and profitability by reducing the mix of promotional items, to strengthen gross margin and revenues. |
| ● | Catalog Design Improvements: Refresh key visuals and better highlight the innovative benefits of Betterware's products, emphasizing key differentiators versus competing household products. |
5
Jafra Mexico
Key Financial and Operating Metrics
| Q3 | 9M | |||||||||||||||||||||||
| Results in '000 MXN | 2025 | 2024 | 2025 | 2024 | ||||||||||||||||||||
| Net Revenue | $ | 1,752,179 | $ | 1,623,697 | 7.9 | % | $ | 5,475,829 | $ | 5,144,830 | 6.4 | % | ||||||||||||
| Gross Margin | 76.3 | % | 76.8 | % | -54 bps | 75.0 | % | 77.1 | % | -211 bps | ||||||||||||||
| EBITDA | $ | 417,760 | $ | -116,882 | -457.4 | % | $ | 1,097,826 | $ | 610,716 | 79.8 | % | ||||||||||||
| EBITDA Margin | 23.8 | % | -7.2 | % | 3,104 bps | 20.0 | % | 11.9 | % | 818 bps | ||||||||||||||
| Adj. EBITDA | $ | 417,760 | $ | 318,148 | 31.3 | % | $ | 1,097,826 | $ | 1,045,746 | 5.0 | % | ||||||||||||
| Adj. EBITDA Margin | 23.8 | % | 19.6 | % | 425 bps | 20.0 | % | 20.3 | % | -28 bps | ||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 411,670 | 403,340 | 2.1 | % | 439,356 | 435,027 | 1.0 | % | ||||||||||||||||
| EOP Base | 405,599 | 421,073 | -3.7 | % | 405,599 | 421,073 | -3.7 | % | ||||||||||||||||
| Monthly Activity Rate | 49.4 | % | 51.6 | % | -216 bps | 49.9 | % | 52.0 | % | -205 bps | ||||||||||||||
| Avg. Monthly Order | $ | 2,552 | $ | 2,347 | 8.7 | % | $ | 2,489 | $ | 2,290 | 8.7 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 18,950 | 18,823 | 0.7 | % | 19,045 | 18,883 | 0.8 | % | ||||||||||||||||
| EOP Base | 18,964 | 18,722 | 1.3 | % | 18,964 | 18,722 | 1.3 | % | ||||||||||||||||
| Monthly Activity Rate | 93.7 | % | 93.2 | % | 46 bps | 94.3 | % | 94.2 | % | 11 bps | ||||||||||||||
| Avg. Monthly Order | $ | 3,023 | $ | 2,694 | 12.2 | % | $ | 2,874 | $ | 2,594 | 10.8 | % | ||||||||||||
Highlights
| ● | Continued Strong Revenue Growth: Jafra Mexico delivered 7.9% YoY revenue growth, supported by strong commercial execution and targeted initiatives that kept the sales force active despite the typically slow summer season. Revenue growth was led by the renewal of Jafra's Royal Body care line, the launch of a new men's fragrance, Magnetique, and the continued strong performance of the rebranded Royal Jelly skincare line. |
| ● | Sales Force and Productivity Increases: The Associates base grew 2.1% and Distributors increased 0.7%, while average order value rose 11% year over year, reflecting stronger engagement and higher-quality sales. |
| ● | Increasing Profitability. EBITDA increased 31.3% YoY, driven by a strong gross margin in the quarter, supported by a more favorable product mix, a tailored pricing strategy, and strict expense control. |
Q4 2025 Priorities
| ● | Seasonal Promotions: Launch of holiday season promotions featuring key products, enabling the creation of attractive consumer bundles and competitive price offers. |
| ● | Product Renovations & Innovation: Continue advancing rebranding strategy for key products, seasonal sets and packages in the Fragrance, Skin Care and Body Care categories. By the end of the year, Jafra Mexico will have renovated more than 80% of its product lines, and by the end of 1H'26 it will have finished 100% of product line renovations under the brand renewal strategy. |
6
Jafra US
Key Financial and Operating Metrics
| Q3 | 9M | |||||||||||||||||||||||
| Results in '000 MXN | 2025 | 2024 | 2025 | 2024 | ||||||||||||||||||||
| Net Revenue | $ | 237,534 | $ | 241,120 | -1.5 | % | $ | 714,020 | $ | 680,481 | 4.9 | % | ||||||||||||
| Gross Margin | 77.0 | % | 73.3 | % | 370 bps | 75.7 | % | 73.6 | % | 202 bps | ||||||||||||||
| EBITDA | $ | -8,280 | $ | -6,462 | 28.1 | % | $ | -26,507 | $ | -9,108 | 191.0 | % | ||||||||||||
| EBITDA Margin | -3.5 | % | -2.7 | % | 81 bps | -3.7 | % | -1.3 | % | 237 bps | ||||||||||||||
| Q3 | 9M | |||||||||||||||||||||||
| Results in '000 USD | 2025 | 2024 | 2025 | 2024 | ||||||||||||||||||||
| Net Revenue | $ | 12,745 | $ | 12,748 | 0.0 | % | $ | 36,627 | $ | 38,425 | -4.68 | % | ||||||||||||
| Gross Margin | 77.0 | % | 73.6 | % | 334 bps | 75.7 | % | 73.6 | % | 202 bps | ||||||||||||||
| EBITDA | $ | -442 | $ | -342 | 29.4 | % | $ | -1,346 | $ | -503 | 167.9 | % | ||||||||||||
| EBITDA Margin | -3.5 | % | -2.7 | % | 79 bps | -3.7 | % | -1.3 | % | 237 bps | ||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 26,303 | 30,150 | -12.8 | % | 26,066 | 30,173 | -13.6 | % | ||||||||||||||||
| EOP Base | 26,450 | 29,103 | -9.1 | % | 26,450 | 29,103 | -9.1 | % | ||||||||||||||||
| Monthly Activity Rate | 51.3 | % | 41.6 | % | 973 bps | 48.8 | % | 43.6 | % | 521 bps | ||||||||||||||
| Avg. Monthly Order | $ | 228 | $ | 233 | -2.1 | % | $ | 232 | $ | 229 | 1.3 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 1,604 | 1,774 | -9.6 | % | 1,639 | 1,743 | -5.9 | % | ||||||||||||||||
| EOP Base | 1,384 | 1,772 | -22.0 | % | 1,384 | 1,772 | -22.0 | % | ||||||||||||||||
| Monthly Activity Rate | 92.6 | % | 87.5 | % | 512 bps | 90.6 | % | 88.5 | % | 208 bps | ||||||||||||||
| Avg. Monthly Order | $ | 201 | $ | 233 | -13.7 | % | $ | 211 | $ | 226 | -6.6 | % | ||||||||||||
Highlights
| ● | Revenue Recovery and Strong Execution: While net sales were practically unchanged YoY, the sales trend has begun to improve. It is important to note that September marked Jafra U.S.'s best monthly performance in three years, reaching $5.5 million USD and reflecting a 30% increase in net revenue compared to September 2024. This growth reflects the success of the redesigned catalog, the continued ramp-up of the Shopify+ platform, and a new incentive plan that has been well received by consultants since its May launch, strengthening engagement and visibility. |
| ● | Profitability Improvement: Gross margin increased 334 bps YoY to 77%. Although the business still posted an EBITDA loss, the improvement in both sales and margins confirms that Jafra U.S. is progressing toward sustainable profitability. Accumulated EBITDA through third quarter 2025 included approximately $27 million pesos in one-time extraordinary legal settlement fees related to labor claims made prior to Jafra's 2022 acquisition. When excluding these fees, operating EBITDA was positive during this period, demonstrating that the underlying performance of the business is on the right track toward profitability. |
Q4 2025 Priorities
| ● | Continue leveraging the two strongest growth initiatives, the new incentive plan and Shopfiy+ platform. |
| ● | Strengthen merchandising techniques: Enhance merchandising initiatives to boost revenue, such as the new Leadership Retreat qualification - 400 consultants qualified versus 150 expected. |
| ● | Improve our ease of doing business: Deploy easier and more effective onboarding plans for new consultants and leaders. |
7
Appendix
Financial Statements
Betterware de México, S.A.P.I. de C.V.
Consolidated Statements of Final Position
As of September 30, 2025 and 2024
(In Thousands of Mexican Pesos)
| Sep 2025 | Sep 2024 | |||||||
| Assets | ||||||||
| Cash and cash equivalents | 333,522 | 316,378 | ||||||
| Trade accounts receivable, net | 1,191,536 | 1,200,117 | ||||||
| Accounts receivable from related parties | 18 | 2,407 | ||||||
| Account receivable "San Angel" | 115,760 | |||||||
| Inventories | 2,300,381 | 2,504,370 | ||||||
| Prepaid expenses | 174,063 | 100,303 | ||||||
| Income tax recoverable | 120,461 | 67,701 | ||||||
| Derivative financial instruments | 0 | 105,469 | ||||||
| Non-current assets held for sale | 40,000 | 0 | ||||||
| Other assets | 118,183 | 421,875 | ||||||
| Total current assets | 4,393,924 | 4,718,620 | ||||||
| Account receivable "San Angel" | 48,703 | 0 | ||||||
| Property, plant and equipment, net | 1,713,003 | 2,121,418 | ||||||
| Right of use assets, net | 291,221 | 291,960 | ||||||
| Deferred income tax | 525,086 | 524,876 | ||||||
| Intangible assets, net | 1,513,648 | 1,590,916 | ||||||
| Goodwill | 1,599,718 | 1,599,718 | ||||||
| Other assets | 14,257 | 14,387 | ||||||
| Total non-current assets | 5,705,636 | 6,143,275 | ||||||
| Total assets | 10,099,560 | 10,861,895 | ||||||
| Liabilities and Stockholders' Equity | ||||||||
| Short-term debt and borrowings | 1,661,924 | 618,279 | ||||||
| Accounts payable to suppliers | 1,730,717 | 2,372,520 | ||||||
| Accrued expenses | 368,196 | 410,253 | ||||||
| Provisions | 668,882 | 778,992 | ||||||
| Value added tax payable | 54,662 | 44,614 | ||||||
| Statutory employee profit sharing | 97,875 | 86,885 | ||||||
| Lease liability | 118,746 | 109,873 | ||||||
| Derivative financial instruments | 33,563 | 0 | ||||||
| Total current liabilities | 4,734,565 | 4,421,416 | ||||||
| Employee benefits | 142,485 | 139,701 | ||||||
| Deferred income tax | 495,118 | 572,301 | ||||||
| Lease liability | 193,055 | 214,098 | ||||||
| Long term debt and borrowings | 3,242,407 | 4,334,713 | ||||||
| Total non-current liabilities | 4,073,065 | 5,260,813 | ||||||
| Total liabilities | 8,807,630 | 9,682,229 | ||||||
| Stockholders' Equity | ||||||||
| Capital stock | 321,312 | 321,312 | ||||||
| Share premium account | -25,264 | -25,264 | ||||||
| Retained earnings | 1,036,602 | 916,606 | ||||||
| Other comprehensive income | -37,187 | -31,508 | ||||||
| Non-controlling interest | -3,533 | -1,480 | ||||||
| Total Stockholders' Equity | 1,291,930 | 1,179,666 | ||||||
| Total Liabilities and Stockholders' Equity | 10,099,560 | 10,861,895 | ||||||
8
Betterware de México, S.A.P.I. de C.V.
Consolidated Statements of Profit or Loss and Other Comprehensive Income
For the three-months ended September 30, 2025 and 2024
(In Thousands of Mexican Pesos)
| Q3 2025 | Q3 2024 | ∆% | ||||||||||
| Net revenue | 3,377,299 | 3,330,394 | 1.4 | % | ||||||||
| Cost of sales | 1,064,701 | 1,103,468 | -3.5 | % | ||||||||
| Gross profit | 2,312,598 | 2,226,926 | 3.8 | % | ||||||||
| Administrative expenses | 564,547 | 649,765 | -13.1 | % | ||||||||
| Selling expenses | 961,693 | 928,707 | 3.6 | % | ||||||||
| Distribution expenses | 159,282 | 152,281 | 4.6 | % | ||||||||
| Total expenses | 1,685,522 | 1,730,753 | -2.6 | % | ||||||||
| Other expenses - Sale of fixed assets | 0 | 435,030 | NA | |||||||||
| Operating income | 627,076 | 61,143 | 925.6 | % | ||||||||
| Interest expense | -131,907 | -159,087 | -17.1 | % | ||||||||
| Interest income | 5,473 | 2,751 | 98.9 | % | ||||||||
| Unrealized loss in valuation of financial derivative instruments | 0 | 82,876 | -100.0 | % | ||||||||
| Foreign exchange loss, net | 1,038 | -27,586 | -103.8 | % | ||||||||
| Financing cost, net | -125,396 | -101,046 | 24.1 | % | ||||||||
| Income before income taxes | 501,680 | -39,903 | -1357.2 | % | ||||||||
| Income taxes | 188,055 | 72,634 | 158.9 | % | ||||||||
| Net income including minority interest | 313,625 | -112,537 | -378.7 | % | ||||||||
| Non-controlling interest loss | 580 | -24 | -2516.7 | % | ||||||||
| Net income | 314,205 | -112,561 | -379.1 | % | ||||||||
| Concept | Q3 2025 | Q3 2024 | ∆% | |||||||||
| Net income | 313,625 | -112,537 | -378.7 | % | ||||||||
| (+) Income taxes | 188,055 | 72,634 | 158.9 | % | ||||||||
| (+) Financing cost, net | 125,396 | 101,046 | 24.1 | % | ||||||||
| (+) Depreciation and amortization | 95,073 | 95,402 | -0.3 | % | ||||||||
| EBITDA | 722,149 | 156,545 | 361.3 | % | ||||||||
| EBITDA margin | 21.38 | % | 4.70 | % | ||||||||
| (+) Other expenses - Sale of fixed assets | 435,030 | -100.0 | % | |||||||||
| (+) Impairment of fixed assets | 0 | |||||||||||
| EBITDA adjusted | 722,149 | 591,575 | 22.1 | % | ||||||||
| EBITDA margin adjusted | 21.38 | % | 17.76 | % | ||||||||
9
Betterware de México, S.A.P.I. de C.V.
Consolidated Statements of Profit or Loss and Other Comprehensive Income
For the nine-months ended September 30, 2025 and 2024
(In Thousands of Mexican Pesos)
| 9M 2025 | 9M 2024 | ∆% | ||||||||||
| Net revenue | 10,439,093 | 10,322,290 | 1.1 | % | ||||||||
| Cost of sales | 3,418,781 | 3,285,321 | 4.1 | % | ||||||||
| Gross profit | 7,020,312 | 7,036,969 | -0.2 | % | ||||||||
| Administrative expenses | 1,886,385 | 1,923,042 | -1.9 | % | ||||||||
| Selling expenses | 2,976,073 | 2,907,457 | 2.4 | % | ||||||||
| Distribution expenses | 514,655 | 489,593 | 5.1 | % | ||||||||
| Total expenses | 5,377,113 | 5,320,092 | 1.1 | % | ||||||||
| Other expenses - Sale of fixed assets | 0 | 435,030 | NA | |||||||||
| Operating income | 1,643,199 | 1,281,847 | 28.2 | % | ||||||||
| Interest expense | -422,219 | -483,894 | -12.7 | % | ||||||||
| Interest income | 29,451 | 13,554 | 117.3 | % | ||||||||
| Unrealized loss in valuation of financial derivative instruments | -108,846 | 153,389 | -171.0 | % | ||||||||
| Foreign exchange loss, net | 73,165 | -88,839 | -182.4 | % | ||||||||
| Financing cost, net | -428,449 | -405,790 | 5.6 | % | ||||||||
| Income before income taxes | 1,214,750 | 876,057 | 38.7 | % | ||||||||
| Income taxes | 423,728 | 389,586 | 8.8 | % | ||||||||
| Net income including minority interest | 791,022 | 486,471 | 62.6 | % | ||||||||
| Non-controlling interest loss | 1,883 | -48 | -4022.9 | % | ||||||||
| Net income | 792,905 | 486,423 | 63.0 | % | ||||||||
| Concept | ∆% | |||||||||||
| Net income | 791,022 | 486,471 | 62.6 | % | ||||||||
| (+) Income taxes | 423,728 | 389,586 | 8.8 | % | ||||||||
| (+) Financing cost, net | 428,449 | 405,790 | 5.6 | % | ||||||||
| (+) Depreciation and amortization | 293,027 | 286,224 | 2.4 | % | ||||||||
| EBITDA | 1,936,226 | 1,568,071 | 23.5 | % | ||||||||
| EBITDA margin | 18.55 | % | 15.19 | % | ||||||||
| (+) Other expenses - Sale of fixed assets | 0 | 435,030 | -100.0 | % | ||||||||
| (+) Impairment of fixed assets | 0 | 0 | ||||||||||
| EBITDA adjusted | 1,936,226 | 2,003,101 | -3.3 | % | ||||||||
| EBITDA margin adjusted | 18.55 | % | 19.41 | % | ||||||||
10
Betterware de México, S.A.P.I. de C.V.
Consolidated Statements of Cash Flows
For the nine-months ended September 30, 2025 and 2024
(In Thousands of Mexican Pesos)
| Q3 2025 | Q3 2024 | |||||||
| Cash flows from operating activities: | ||||||||
| Profit for the period | 791,022 | 486,471 | ||||||
| Adjustments for: | ||||||||
| Income tax expense recognized in profit of the year | 423,728 | 389,586 | ||||||
| Depreciation and amortization of non-current assets | 293,027 | 286,224 | ||||||
| Interest income recognized in profit or loss | -29,451 | -13,554 | ||||||
| Interest expense recognized in profit or loss | 422,219 | 483,894 | ||||||
| Unrealized loss (gain) in valuation of financial derivative instruments | 108,846 | -153,389 | ||||||
| Share-based payment expense | -8,894 | |||||||
| Gain on disposal of equipment | -8,147 | 699,176 | ||||||
| Currency effect | 20,420 | -17,021 | ||||||
| Movements in not- controlling interest | 72 | 103 | ||||||
| Movements in working capital: | ||||||||
| Trade accounts receivable | -58,443 | -127,662 | ||||||
| Trade accounts receivable from related parties | 232 | -2303 | ||||||
| Trade account receivable "San Angel" | 47,159 | |||||||
| Inventory, net | 204,712 | -470,236 | ||||||
| Prepaid expenses and other assets | -57,982 | -170,656 | ||||||
| Accounts payable to suppliers and accrued expenses | -441,500 | 668,348 | ||||||
| Provisions | -80,036 | -25,756 | ||||||
| Value added tax payable | -16,530 | -73,747 | ||||||
| Statutory employee profit sharing | -41,380 | -45,970 | ||||||
| Trade accounts payable to related parties | -1,237 | 20 | ||||||
| Income taxes paid | -445,478 | -633,554 | ||||||
| Employee benefits | 14,173 | 12,551 | ||||||
| Net cash generated by operating activities | 1,145,426 | 1,283,631 | ||||||
| Cash flows from investing activities: | ||||||||
| Payments for property, plant and equipment, net | -61,767 | -174,996 | ||||||
| Proceeds from disposal of property, plant and equipment, net | 6,225 | 126,836 | ||||||
| Interest received | 29,451 | 13,554 | ||||||
| Net cash used in investing activities | -26,091 | -34,606 | ||||||
| Cash flows from financing activities: | ||||||||
| Repayment of borrowings | -3,914,700 | -2,071,500 | ||||||
| Proceeds from borrowings | 4,031,200 | 1,945,000 | ||||||
| Interest paid | -431,383 | -497,796 | ||||||
| Lease payment | -118,787 | -109,541 | ||||||
| Dividends paid | -648,701 | -748,540 | ||||||
| Net cash used in financing activities | -1,082,371 | -1,482,377 | ||||||
| Net increase (decrease) in cash and cash equivalents | 36,964 | -233,352 | ||||||
| Cash and cash equivalents at the beginning of the period | 296,558 | 549,730 | ||||||
| Cash and cash equivalents at the end of the period | 333,522 | 316,378 | ||||||
11
Key Operating Metrics
Betterware Mexico
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 713,144 | 694,277 | 693,666 | 645,359 | 657,317 | 675,696 | ||||||||||||||||||
| EOP Base | 699,033 | 700,893 | 674,654 | 649,076 | 670,349 | 667,501 | ||||||||||||||||||
| Monthly Activity Rate | 66.4 | % | 66.3 | % | 64.8 | % | 65.5 | % | 65.6 | % | 63.3 | % | ||||||||||||
| Avg. Monthly Order | $ | 2,027 | $ | 2,034 | $ | 2,158 | $ | 2,152 | $ | 2,153 | $ | 2,043 | ||||||||||||
| Monthly Growth Rate | 13.8 | % | 15.7 | % | 14.3 | % | 18.7 | % | 16.6 | % | 16.1 | % | ||||||||||||
| Monthly Churn Rate | 15.0 | % | 15.6 | % | 15.6 | % | 19.5 | % | 15.6 | % | 16.3 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 44,953 | 44,639 | 43,585 | 41,202 | 42,062 | 43,220 | ||||||||||||||||||
| EOP Base | 45,009 | 43,939 | 42,608 | 41,810 | 43,292 | 42,673 | ||||||||||||||||||
| Monthly Activity Rate | 98.0 | % | 98.0 | % | 96.7 | % | 97.9 | % | 98.8 | % | 97.9 | % | ||||||||||||
| Avg. Monthly Order | $ | 21,669 | $ | 21,531 | $ | 22,945 | $ | 22,534 | $ | 22,347 | $ | 20,752 | ||||||||||||
| Monthly Growth Rate | 11.4 | % | 10.4 | % | 8.7 | % | 9.8 | % | 10.7 | % | 9.6 | % | ||||||||||||
| Monthly Churn Rate | 11.0 | % | 11.2 | % | 10.3 | % | 11.2 | % | 9.4 | % | 10.1 | % | ||||||||||||
Jafra Mexico
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 432,450 | 403,340 | 476,211 | 468,356 | 438,041 | 411,670 | ||||||||||||||||||
| EOP Base | 419,931 | 421,073 | 480,532 | 446,998 | 429,472 | 405,599 | ||||||||||||||||||
| Monthly Activity Rate | 50.50 | % | 51.6 | % | 49.9 | % | 50.5 | % | 49.8 | % | 49.4 | % | ||||||||||||
| Avg. Monthly Order | $ | 2,284 | $ | 2,347 | $ | 2,439 | $ | 2,419 | $ | 2,495 | $ | 2,552 | ||||||||||||
| Monthly Growth Rate | 8.4 | % | 12.0 | % | 13.2 | % | 10.1 | % | 10.1 | % | 10.0 | % | ||||||||||||
| Monthly Churn Rate | 10.8 | % | 11.9 | % | 8.6 | % | 12.5 | % | 11.3 | % | 12.0 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 19,073 | 18,823 | 18,889 | 19,150 | 19,036 | 18,950 | ||||||||||||||||||
| EOP Base | 19,035 | 18,722 | 19,093 | 19,202 | 18,966 | 18,964 | ||||||||||||||||||
| Monthly Activity Rate | 93.10 | % | 93.2 | % | 94.6 | % | 95.1 | % | 94.1 | % | 93.7 | % | ||||||||||||
| Avg. Monthly Order | $ | 2,693 | $ | 2,694 | $ | 2,758 | $ | 2,744 | $ | 2,855 | $ | 3,023 | ||||||||||||
| Monthly Growth Rate | 0.7 | % | 0.9 | % | 1.8 | % | 1.2 | % | 0.6 | % | 1.2 | % | ||||||||||||
| Monthly Churn Rate | 0.8 | % | 1.5 | % | 1.1 | % | 1.0 | % | 1.0 | % | 1.3 | % | ||||||||||||
Jafra US
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Associates | ||||||||||||||||||||||||
| Avg. Base | 31,013 | 30,150 | 26,540 | 24,703 | 27,191 | 26,303 | ||||||||||||||||||
| EOP Base | 31,474 | 29,103 | 25,272 | 25,973 | 28,188 | 26,450 | ||||||||||||||||||
| Monthly Activity Rate | 45.9 | % | 41.6 | % | 44.5 | % | 45.9 | % | 49.2 | % | 51.3 | % | ||||||||||||
| Avg. Monthly Order (USD) | $ | 232 | $ | 233 | $ | 248 | $ | 243 | $ | 225 | $ | 228 | ||||||||||||
| Monthly Growth Rate | 14.4 | % | 11.2 | % | 10.0 | % | 12.8 | % | 13.2 | % | 11.4 | % | ||||||||||||
| Monthly Churn Rate | 11.9 | % | 13.7 | % | 14.7 | % | 11.8 | % | 9.7 | % | 14.0 | % | ||||||||||||
| Distributors | ||||||||||||||||||||||||
| Avg. Base | 1,726 | 1,774 | 1,786 | 1,504 | 1,808 | 1,604 | ||||||||||||||||||
| EOP Base | 1,766 | 1,772 | 1,638 | 1,493 | 1,901 | 1,384 | ||||||||||||||||||
| Monthly Activity Rate | 89.8 | % | 87.5 | % | 85.5 | % | 89.3 | % | 89.8 | % | 92.6 | % | ||||||||||||
| Avg. Monthly Order (USD) | $ | 229 | $ | 233 | $ | 219 | $ | 228 | $ | 206 | $ | 201 | ||||||||||||
| Monthly Growth Rate | 8.5 | % | 5.8 | % | 2.7 | % | 4.0 | % | 8.5 | % | 3.8 | % | ||||||||||||
| Monthly Churn Rate | 6.7 | % | 5.7 | % | 5.0 | % | 6.9 | % | 0.0 | % | 12.8 | % | ||||||||||||
12
Key Financial Metrics
Consolidated
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Net Revenue | $ | 3,389,393 | $ | 3,330,394 | $ | 3,778,468 | $ | 3,499,151 | $ | 3,562,643 | $ | 3,377,299 | ||||||||||||
| Gross Margin | 67.8 | % | 66.9 | % | 67.3 | % | 66.2 | % | 67.1 | % | 68.5 | % | ||||||||||||
| EBITDA | $ | 656,136 | $ | 591,575 | $ | 771,596 | $ | 535,265 | $ | 678,812 | $ | 722,149 | ||||||||||||
| EBITDA Margin | 19.4 | % | 17.8 | % | 20.4 | % | 15.3 | % | 19.1 | % | 21.4 | % | ||||||||||||
| Net Income | $ | 303,745 | $ | 183,608 | $ | 270,083 | $ | 150,728 | $ | 327,306 | $ | 313,625 | ||||||||||||
| Free Cash Flow | $ | 458,437 | $ | 417,379 | $ | 548,430 | $ | -55,841 | $ | 592,152 | $ | 553,573 | ||||||||||||
Betterware Mexico
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Net Revenue | $ | 1,476,375 | $ | 1,465,577 | $ | 1,494,855 | $ | 1,403,065 | $ | 1,458,593 | $ | 1,387,586 | ||||||||||||
| Gross Margin | 56.4 | % | 54.8 | % | 57.2 | % | 55.3 | % | 55.2 | % | 57.1 | % | ||||||||||||
| EBITDA | $ | 304,467 | $ | 279,889 | $ | 330,075 | $ | 261,493 | $ | 290,745 | $ | 312,669 | ||||||||||||
| EBITDA Margin | 20.6 | % | 19.1 | % | 22.1 | % | 18.6 | % | 19.9 | % | 22.5 | % | ||||||||||||
Jafra Mexico
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Net Revenue | $ | 1,671,137 | $ | 1,623,697 | $ | 2,038,993 | $ | 1,869,818 | $ | 1,853,832 | $ | 1,752,179 | ||||||||||||
| Gross Margin | 77.0 | % | 76.8 | % | 74.1 | % | 73.5 | % | 75.3 | % | 76.3 | % | ||||||||||||
| EBITDA | $ | 344,478 | $ | 318,146 | $ | 440,630 | $ | 286,706 | $ | 393,360 | $ | 417,760 | ||||||||||||
| EBITDA Margin | 20.6 | % | 19.6 | % | 21.6 | % | 15.3 | % | 21.2 | % | 23.8 | % | ||||||||||||
Jafra US
| Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |||||||||||||||||||
| Net Revenue | $ | 241,881 | $ | 241,120 | $ | 244,620 | $ | 226,268 | $ | 250,218 | $ | 237,534 | ||||||||||||
| Gross Margin | 73.6 | % | 73.3 | % | 73.1 | % | 73.9 | % | 76.0 | % | 77 | % | ||||||||||||
| EBITDA | $ | 7,192 | $ | -6,463 | $ | 891 | $ | -12,934 | $ | -5,293 | $ | -8,280 | ||||||||||||
| EBITDA Margin | 3.0 | % | -2.7 | % | 0.4 | % | -5.7 | % | -2.1 | % | -3.5 | % | ||||||||||||
Use of Non-IFRS Financial Measures
This announcement includes certain references to EBITDA, EBITDA Margin, Net Debt:
EBITDA: defined as profit for the year adding back the depreciation of property, plant, and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes.
13
EBITDA Margin: is calculated by dividing EBITDA by net revenue.
EBITDA and EBITDA Margin are not measures recognized under IFRS and should not be considered as an alternative to, or more meaningful than, consolidated net income for the year as determined in accordance with IFRS or as indicators of our operating performance from continuing operations. Accordingly, readers are cautioned not to place undue reliance on this information and should note that these measures as calculated by the Company, may differ materially from similarly titled measures reported by other companies.
BeFra believes that these non-IFRS financial measures are useful to investors because (i) BeFra uses these measures to analyze its financial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluate BeFra's EBITDA and provide more tools for their analysis as it makes BeFra's results comparable to industry peers that also prepare these measures.
Definitions: Operating Metrics
Starting Q2 2024, the Company will report salesforce under the same name for all business units, Distributors (previously stated as Leaders in Jafra) and Associates (previously stated as Consultants for Jafra). It is important to note that the metrics are calculated with the same method as previous quarters and the reference name change has no adverse effect on the results of the operating metrics reported by the Company.
Betterware (Associates and Distributors)
Avg. Base: Weekly average Associate/Distributor base
EOP Base: Associate/Distributor base at the end of the period
Weekly Churn Rate: Average weekly data. Total Associates/Distributors lost during the period divided by the beginning of the period Associate/Distributor base.
Weekly Activity Rate: Average weekly data. Active Associates/Distributors divided by ending Associate/Distributor base.
Avg. Weekly Order: Average weekly data. Total Revenue divided by number of active Associates/Distributors
Jafra (Associates and Distributors)
Avg. Base: Monthly average Associate/Distributor base
EOP Base: Associate/Distributor base at the end of the period
Monthly Churn Rate (Associates): Average monthly data. Total Associates lost during the period divided by the number of active Associates 4 months prior. An Associate is terminated only after 4 months of inactivity.
Monthly Churn Rate (Distributors): Average monthly data. Total Distributors lost during the period divided by end of period Distributors' base.
Monthly Activity Rate: Average monthly data. Active Associate/Distributor divided by the end of period Associate/Distributor base.
Avg. Monthly Order (Associates): Average monthly data. Total Catalog Revenue divided by number of Associates orders.
Avg. Monthly Order (Distributors): Average monthly data. Total Distributors Revenue divided by number of Distributors orders.
About Betterware de México, S.A.P.I. de C.V.
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on offering innovative products that solve specific needs related to household organization, practicality, space-saving, and hygiene. Through the acquisition of JAFRA on April 7, 2022, the Company now offers a leading brand of direct-to-consumer in the Beauty market in Mexico and the United States where it offers Fragrances, Color & Cosmetics, Skin Care, and Toiletries. The combined company possesses an asset-light business model with low capital expenditure requirements and a track record of strong profitability, double digit rates of revenue growth and free cash flow generation. Today, the Company distributes its products in Mexico and in the United States of America.
14
Betterware de Mexico SAPI de CV published this content on October 23, 2025, and is solely responsible for the information contained herein. Distributed via EDGAR on October 23, 2025 at 20:26 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]