AMC Networks And Sphere Entertainment Announce Partners Of First-Of-Its-Kind Co-Branded Platform Between “FearFest” And “Sphere Of Fear”

Partnership Gives Global Brands Exposure throughout October on the Exosphere as part of Nightly "Sphere of Fear" Content Show, and "FearFest," AMC's Annual Horror Programming Event

NEW YORK & LAS VEGAS - October 1, 2025 - AMC, AMC+ and Sphere Entertainment Co. announced today new details around their co-branded Halloween advertising platform for AMC's FearFest and Sphere's "Sphere of Fear" that will see premier brands - including BACARDÍ Rum- activate across both properties this month. The campaign will include branded activations that will run on the venue's Exosphere during the second annual "Sphere of Fear" celebration with drone footage airing on AMC Networks' linear, streaming, digital and social platforms as part of the long-running, annual horror and genre programming event, reaching fans everywhere they seek out their fears.

Now in its second year, "Sphere of Fear" is the iconic venue's month-long celebration of the spooky season. Beginning October 3, fans both on the ground in Las Vegas and around the world, via Sphere's social platforms and official livestream, XO Stream, will be able to tune in to the spook-tacular visuals each night at the top of every hour from 5:00pm to 3:00am PT. The content show's theme will change weekly and will feature bespoke content created by Sphere Studios, Sphere's in-house creative studio.

For the first-of-its-kind integration, BACARDÍ Rum worked with Sphere Studios to create Halloween creative that will be integrated directly into the "Sphere of Fear" content shows.

BACARDÍ Rum's activation, leaning into dark omens - the first "Sphere of Fear" theme - will deliver spine-tingling visuals of red smoke transforming into sinister visuals - concluding with the bat featured in the brand's logo. BACARDÍ Rum's Exosphere takeover kicks off on Friday and runs through October 9, with the content appearing on AMC Networks all month.

Kraft Heinz is on board as a premiere partner with AMC with an expanded cross-platform sponsorship spotlighting Velveeta in custom content across linear and social, and as sponsor of the "Best of FearFest" collection on AMC+ all month long.

"Horror is one of the most popular and fastest growing genres in entertainment, and through FearFest and Shudder we have so much proven credibility in the space with both fans and brands," said Mike DiGiacomo, head of integrated marketing and Content Room for AMC Networks. "This new partnership with Sphere that runs across FearFest and Sphere of Fear is like nothing we've done before and we can't wait to light up our platforms with 650 hours of terrifying films, shows and specials and - for the first time - amplify footage of Sphere's Exosphere across AMC Networks' platforms through the entire month of October."

"This collaboration between AMC Networks and Sphere ushers in a new era of multi-platform activations," said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. "Premier brands including BACARDÍ Rum have embraced this new approach, and we're continuing to explore ways to creatively integrate brands with our robust organic programming on the Exosphere."

"There is no bigger holiday for BACARDÍ Rum than Halloween, with our iconic bat logo and classic cocktails like the Blood Moon and BACARDÍ Zombie," said Lisa Pfenning, VP of BACARDÍ Rum, North America. "We know that fans plan out their Halloween festivities months in advance - from the movies they'll watch, to the parties they'll host and the costumes they'll wear. Partnering with AMC Networks and Sphere at every touch point along this journey just reinforces the brand's authentic connection to the holiday."

"FearFest" programming highlights includes fan-favorite franchises and collections such as A Nightmare on Elm Street,

Halloween, Friday the 13^th, Final Destination and the Stephen King library including It (2017), IT the mini-series, The Shining (celebrating its 45^th Anniversary) and Misery (celebrating its 35^th Anniversary), as well as new episodes of The Walking Dead: Daryl Dixon, an all-new series in the Anne Rice Universe, Talamasca: The Secret Order and ghoulish holiday specials including The Last Drive-In with Joe Bob Briggs: FearFest double feature screening of A Nightmare on Elm Street and Freddy vs. Jason.

The full "FearFest" schedule can be found at AMC.com/FearFest25.

For press assets, including drone footage and photos of the "Sphere of Fear," "FearFest," and BACARDÍ Rum Exosphere content, please click here.

About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels IFC Films and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.

About Sphere Entertainment
Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a nextgeneration entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in Las Vegas in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-toconsumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.