Grass Valley to Showcase Dynamic Media Facility Principles in Action at IBC2026

Unified Media Operations showcase brings hardware, software-based applications and a growing partner ecosystem together in an open production environment, with native MXL support at its core.

MONTREAL, CANADA -AUGUST 14, 2026 - At IBC2026, Grass Valley will demonstrate the principles of the Dynamic Media Facility in action today, bringing hardware, software-defined applications, existing infrastructure and partner technologies together as one unified media operation.

Through its active support of the JT-DMF industry initiative and the open standards that will underpin the Dynamic Media Facility, Grass Valley's IBC showcase will put these principles into practice across a complete, camera-to-consumer workflow, while demonstrating how AMPP will continue to adopt DMF-aligned standards as they are released.

The environment combines Grass Valley's hardware portfolio - including LDX cameras, the latest Altair router and the new ACE-3901-GRID MXL gateway - with AMPP OS-based applications as an end-to-end media workflow. ACE-3901-GRID bridges existing SDI and SMPTE ST 2110 infrastructure with software-defined workflows, while AMPP provides the orchestration, media fabric and scalable compute needed to deploy applications across on-premises, edge and cloud environments.

This hybrid-by-design approach allows media organizations to introduce software-defined production alongside the infrastructure, workflows and operational expertise already delivering value. Dedicated systems continue to provide predictable performance for live operations, while AMPP-based applications add flexibility and scalable processing where required.

"IBC is our latest opportunity to demonstrate native MXL integration operating across our production portfolio," said Jon Wilson, CEO, Grass Valley. "Visitors will see how infrastructure, live production, content management and playout through AMPP work together with open media exchange across the technologies our customers already use every day. Native MXL support gives software applications a common way to exchange media while preserving the timing, identity and context production workflows depend on."

Open By Design

Openness is a core principle of Grass Valley's strategy. AMPP enables customers to combine Grass Valley and partner technologies around their operational requirements, without creating another closed production environment.

Native support for MXL, the Media eXchange Layer, extends this approach by giving software media functions a shared method to access and exchange media. It replaces application-specific approaches to media transport, conversion and integration with a common model that preserves the timing, identity and context required for professional production.

At IBC2026, Grass Valley will demonstrate native MXL v1.1 support in AMPP, together with the latest NMOS implementations for MXL flow discovery and control. The technology will operate across an end-to-end workflow spanning acquisition, ingest, media processing and monitoring, live production, content management and playout.

The showcase also reflects the accelerating growth of the Grass Valley partner ecosystem. Technologies from Calrec, Lawo, Haivision, TVU Networks, Zoom - and more - will operate alongside Grass Valley solutions within real-world, multi-vendor workflows.

Unified Workflows from Camera to Consumer

The booth itself will operate as a connected production environment, demonstrating how SDI, SMPTE ST 2110 and MXL each support different parts of a modern media workflow. SDI and ST 2110 remain foundational across facilities, devices and real-time production, while MXL enables media exchange between software applications once media has entered compute.

Visitors will see these technologies working together across live production, networking, processing, monitoring, content workflows, orchestration and automation. Grass Valley production switchers will extend familiar control surfaces across hardware and software-defined environments, while ACE-3901-GRID will connect established facility infrastructure with MXL-native applications in AMPP.

The showcase will include reverse REMI production and the remote operation of a software-defined OB truck in partnership with DMC Production and Broadcast Solutions. Customer use cases across the booth will provide further examples of media organizations combining dedicated systems with software-defined capabilities for live production, content management, media processing and large-scale delivery.

"The technologies underpinning unified media operations are already supporting customers in live production today," added Wilson. "At IBC, we're looking forward to showing how this hybrid-by-design ecosystem is helping media organizations build on the infrastructure they already trust while introducing software-defined workflows that give them greater flexibility as their operational requirements evolve."

Together, the showcase supports Grass Valley's wider thought-leadership focus, The Dynamic Media Facility Today, exploring how DMF principles can deliver practical operational value now while establishing an open foundation for the future.

To learn how Grass Valley is helping global media organizations build more unified media operations, visit Booth 9.A01 at IBC2026, RAI Amsterdam, September 11-14.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.