Conor McGregor Teams Up With $370M Business Accused of Not Paying Mike Tyson for Roy Jones Jr. Fight

From Essentially Sports: Sunday was a pretty weird and dramatic day to be a TikTok user in the US. The authorities banned the video-sharing app, but after only 14 hours, Donald Trump helped reinstate the platform throughout the nation. However, those 14 hours were enough for rival companies to target the fanbase and establish themselves as a valid alternative.

Triller TV, a Bulgaria-based American video streaming platform, famous for orchestrating the 2020 Mike Tyson vs. Roy Jones Jr. exhibition match, soon jumped in on the opportunity. They not only targeted the TikTok user base but also got Conor McGregor to back them up. However, considering the controversy that Triller created for themselves after the exhibition match, will the combat sports world accept them?

Conor McGregor backs Triller

Triller posted a collaboration video with 'Notorious' on Instagram as soon as TikTok got banned. The caption read, "TRILLER IS BACK BABY! ," taking a direct dig at TikTok. The video featured Conor McGregor with his security team showing excitement over this new scenario. Triller has been trying to take over the American user base and in 2020 was close to it when it secured $100 million in funding at a valuation of $1.25 billion.

But as ByteDance acquired Musical.ly(now TikTok) in 2017 for an estimated $1 billion, things started to change. Currently, the company Triller Group Inc. carries a market cap of $377.04M based on a January 17 report from Yahoo!Finance. The projected ban on TikTok served as a perfect opportunity for the platform to get past its competitors and once again rule the market.

Triller has often used celebrities and influencers to promote its platform. This time, they chose Conor McGregor as their face, and even the former UFC dual champion looked excited. "I am very excited. A lot of people are gonna come over to Triller now, and see what we are about. Big things for Triller, Let's Go! Triller is back baby!" exclaimed McGregor excitedly.

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