RESTON, Va. (April 21, 2025) - A leading electric and gas utility recently awarded global consulting and technology services provider ICF (NASDAQ:ICFI) a recompete contract to continue serving as the utility's customer marketing and outreach partner. The contract was awarded in the fourth quarter of 2024.

ICF will provide a full suite of marketing, creative and media services to drive customer engagement across the utility's residential, commercial and industrial portfolios. This includes leveraging the company's proprietary AI-powered, cloud-based customer analytics platform. The system will inform program design, engagement, implementation and evaluation plans, and leverage advanced analytics to drive campaign design and delivery.

"As utilities look for ways to deliver more reliable, affordable power, understanding customer preferences and behaviors is key," said Anne Choate, ICF executive vice president for energy, environment and infrastructure. "We use data-driven insights and behavioral science to design customized, multi-channel campaigns that motivate utility customers to take action and improve the performance and value of utility programs."

ICF provides full-service marketing capabilities, including innovative engagement and media strategies, award-winning creative, advanced analytics and deep customer insights. The company delivers high-impact campaigns that improve customer satisfaction while helping drive progress against a range of utility goals.

ICF partners with the nation's top utilities and developers, along with nearly every U.S. federal agency, state energy office and energy non-governmental organization, providing end-to-end offerings across the energy value chain-from strategy to planning and analysis to implementation and customer engagement. The company currently delivers hundreds of active demand-side management programs across North America.