Omnicom Group Inc.
04/21/2026 | Press release | Distributed by Public on 04/21/2026 08:47
An Industry in Rapid Transformation: Omnicom Production’s Sergio Lopez
How the fusion between creativity, strategy and technology is driving a new era of advertising.
In an interview with Forbes España, Omnicom Production's Global CEO Sergio Lopez explores the industry shift from traditional ad production to technology-driven systems that deliver personalized, brand-consistent content at scale.
Drawing on three decades in the industry, Sergio shares how AI and automation have elevated production into a strategic growth partner rather than a cost function.
"Technology is great for automating what doesn't add value, but in the end, differentiation only comes through creativity."
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