Harnessing Equifax Amplify AI™ to Solve Complex Customer Challenges and Fuel Gro ...

UNIQUE DATA ANALYTICS ARE ESSENTIAL FOR ADAPTING TO TODAY'S MARKET, as they provide the additional clarity businesses need to swiftly adapt strategies amid shifting economic trends and dynamic consumer behaviors. However, many institutions, particularly small and mid-sized lenders, face significant hurdles in accessing, interpreting, and rapidly applying data insights necessary to drive growth.

Equifax Ignite® AI Advisor and OneScore, both built with Equifax Amplify AI™ and powered by the Equifax Cloud™, are helping lenders turn complex data into clear, actionable insights. Equifax Ignite AI Advisor is a new solution designed to help lenders pinpoint new opportunities, grow accounts, and make confident informed decisions at speed on one platform. OneScore is a credit scoring model that leverages EFX.AI and alternative data alongside traditional consumer credit attributes to provide a more predictive and holistic view of credit risk. This combination helps lenders make more accurate decisions and broaden the lending pool to include underserved populations.

Equifax Amplify AI is an intelligence accelerator for Equifax products and services that leverages Equifax patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure. It helps transform data into a powerful, actionable resource, by providing clear explainable insights that drive better decision-making. Amplify AI is setting the industry benchmark for responsible innovation with explainable insights that empower customers to drive business forward with confidence.

"Amplify AI powers solutions across our ecosystem, from those that help lenders uncover new opportunities and make confident decisions, to those that expand access to credit through more predictive and transparent scoring," said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. "Amplify AI delivers insights that are not only highly predictive but easy to understand, fueling growth for our customers that helps enable new financial opportunities for consumers."

Leveraging patented machine learning technology and methods to create transparent, explainable insights, Equifax enables lenders and consumers to understand the result of models that utilize Amplify AI, while ensuring alignment with industry standards. The ethical, explainable foundation of Amplify AI sets it apart, especially for industries that require accountable intelligence.

Equifax Amplify AI is the result of decades of leadership in data science, machine learning, and applied AI, setting industry standards that others strive to replicate. The organization has driven responsible AI innovation for more than a decade and in March 2025, celebrated the 10-year anniversary since the inception of its first explainable artificial intelligence (XAI) patented solution, NeuroDecision®, which was introduced in 2015. NeuroDecision technology helps lenders approve more consumers for credit and is one of approximately 300 pending and approved patents supporting the organization's responsible approach to AI.

Equifax Amplify AI enables the delivery of insights that are fully transparent, allowing businesses and consumers to understand exactly how and why each decision is made. It transforms data into a powerful, actionable resource to deliver positive impact for both businesses and consumers.

Learn more about how Equifax is accelerating intelligence with Amplify AI™ here.