JD.com Unveils Exciting Gift-Giving Feature in Latest App Update

As the Chinese New Year draws near, JD.com has introduced a delightful new gift-giving feature in its latest app update, announced on January 17. Seamlessly integrated with the popular social media platform WeChat, this feature harnesses JD.com's supply chain strength to give consumers a fresh and engaging way to celebrate the festive season.

To use this feature, users simply search for "JD Gift" on the JD app homepage. After selecting a gift, they can click the send button on the product details page, personalize a gift card with a heartfelt message, and share it directly with a friend on WeChat. The recipient only needs to enter their delivery address-no extra steps required-and can track the delivery progress of their gift in real time.

One of the standout features is the innovative "Group Gift" option. This option allows users to purchase multiple gifts at once, bundle them into a single card, and send the card to a WeChat group. Group members can then participate in a lucky draw to randomly claim different gifts, adding an extra layer of fun and excitement to holiday interactions.

The gifts available through this feature are sourced from JD's self-operated product range, ensuring quality and peace of mind for both givers and receivers.

In addition, JD Logistics will continue its tradition of delivering during the Spring Festival for the 13th year in a row, guaranteeing that gifts will arrive on time, even on Chinese New Year's Eve and New Year's Day.

Since December 24, 2024, during JD's Chinese New Year Grand Promotions, users can enjoy special discounts, including a daily 60 RMB subsidy and interest-free installment plans, making the gift-giving experience both economical and rewarding.

This feature is part of JD's recently revamped app, which is designed with a focus on enhanced user experience. The update includes a more intuitive homepage, a personalized message center, optimized product detail pages, smarter search recommendations, and advanced artificial intelligence technology, all tailored to meet the diverse needs of users more effectively.

At this year's grand promotion, JD.com is spearheading China's largest "Send New Year's Gifts to Your Hometown" campaign. This initiative encourages people across the country to send thoughtful gifts to their hometowns and loved ones. Leading by example, JD.com's founder and chairman, Richard Liu, has already sent over 50,000 gifts to his hometown of Guangming Village in Suqian, Jiangsu Province, capturing widespread attention and inspiring enthusiastic participation from users nationwide.

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