Bringing News and Conversations Together with Reddit Pro Tools for Publishers

20 years ago, Reddit began as a web page of 25 links from across the internet. Now, Reddit is the go-to place for community, news, culture, and information - 75% of redditors globally read online press at least 2-3 times a week.¹As the search ecosystem shifts, giving people a place to find headlines and discuss stories with real, human perspectives is more important than ever.

That's why today, we're introducing Reddit Pro tools for publishers to help media outlets easily share and track content across Reddit's over 110M+ daily active uniques, and an improved link viewing experience for reading and discussing these stories.

Introducing Reddit Pro tools for publishers

We're opening a beta test waitlist for a suite of three new tools in Reddit Pro. Reddit Pro is our free-to-use toolset for organic business growth, and these new features are designed to help publishers find and engage directly with knowledge seekers on Reddit. Housed within an all new "Links" tab within Reddit Pro, beta testers can:

1. Get article insights: Publishers can track which of their stories are being shared on Reddit, see the specific communities they're shared in, and monitor key metrics like views, upvotes, and clicks. This data helps develop their strategy and grow an audience on the platform.
2. Auto import articles: Publishers can sync their RSS feeds and automatically import their articles to Reddit Pro, making them instantly shareable across Reddit.
3. Receive community recommendations: Publishers will receive AI-powered community suggestions for where to post their articles, ensuring their content finds the right audiences and generates meaningful conversations.

We have been alpha testing these tools with dozens of publishers covering every subject this year, including The Atlantic, The Hill, NBC News, and The Associated Press. Starting today, we're accepting applications for our beta test, with the goal of serving everyone globally by next year.

At a time when traditional sources of traffic are shifting, Reddit is a new avenue for publishers to grow their reach with a highly engaged audience. Over the past several years, Reddit's partnerships team has worked closely with publishers and media organizations to help them build their Reddit engagement strategies, often resulting in Reddit becoming a top audience source.

"The Hill has always followed a trial-and-error strategy with social media platforms," said Sarakshi Rai, Deputy Managing Editor at The Hill. "Reddit has been a valuable, vibrant community for The Hill, and Reddit Pro gave us the tools to engage with our readers who previously weren't hearing from us directly on the platform. We're able to easily grow The Hill's presence and foster real discussions around our journalism. The platform has also become our top social referral traffic source, accounting for a rise of social media traffic to the site."

Building a better link viewing experience

We're also testing an improved way to read articles within Reddit. Users can access articles directly in the Reddit app, and simply swipe up to view comments and join the conversation. This makes it easier to engage in news discussion and ask questions to the posting publisher directly, without leaving Reddit.

These tools are just the first step in empowering publishers to engage more deeply on Reddit and giving users a conversation-forward reading experience. Our goal is to make Reddit a go-to place for distribution and discussion of real, human perspectives surrounding the latest headlines. We will continue improving this experience with additional functionality that makes Reddit easier to use for publications, editors, and reporters.

Ready to test? Publishers can visit business.reddit.com/pro/publishersand sign up for our waitlist. Eligible sign ups should expect to be accepted into our beta test in 1-3 weeks on a rolling basis. To learn more about Reddit Pro, visit our website.

You can also join us this week at the Online News Association Conference (ONA) in New Orleans (September 10-13) where we will be hosting Reddit Training Camp in our conference lounge with hands-on Reddit training sessions and a fireside chat with a publisher actively using Reddit to grow their audience. Only at ONA for a few hours? Drop by our Reddit booth for more information.

Source

1. GWI, Global, CORE dataset, monthly social media users, Q3 2024 - Q2 2025. Question: 'Approximately how many days have you done each of the following, in the last week?' Answer: 'Read online press/articles: Every day', '4-5 times a week', or '2-3 times a week'. Social platforms analyzed: Facebook, Instagram, X, TikTok, Pinterest, Snapchat, YouTube and LinkedIn.