The Gauge™: Poland | February 2026

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewing time despite a stable number of viewers, streaming was attracting an increasingly broad audience, which, however, spent slightly less time on online content than a month ago.

The average time spent in front of a TV screen in February was 4 hours and 15 minutes, which represents a decrease of 4 minutes compared to January. Despite this, compared to February 2025, Poles were spending an average of 3 minutes more watching video.

In February, the attention of traditional television viewers focused on TVP2, TVP1, and TVN. For the first time in a long time, Polsat was missing from the Top 3. The magnet for the audience was the Winter Olympics, broadcasted on the TVP1 station. Alongside sports, Poles invariably chose their favorite formats: the series "M jak Miłość" (TVP2) and the news program "Fakty" (TVN).

Despite the shortening of average viewing time, the streaming segment was growing in strength in terms of reach. Streaming's share of total viewership on TV screens reached a record level of 10.7% (an increase from 10.5% in January). The situation among streaming market leaders remained stable - both YouTube and Netflix maintained their shares at an identical level of 2.3%.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The "Other" category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.