Read it, Pin It, Play It: How Culture Off the Feed is Fueling Brands’ Future

The most powerful brand moves of the last few years weren't made alone. They were built with someone else, across dynamic platforms where culture is being shaped in more places than ever-from Reddit threads and Pinterest mood boards to Spotify playlists. The brands winning culture today aren't waiting for the right moment- they're engineering it through bold, unexpected collaborations across entertainment, music, food, gaming, and beyond.

At this year's Cannes Lions International Festival of Creativity, Carol Reed, Global Chief Innovation Officer, The Ogilvy Group moderated a panel discussion featuring Matthew Gerrard, Head of International Creative Strategy at Reddit, Kay Hsu, Head of Global Creative Lab for Spotify, and Sara Pollack, V ice President , Global Head of Consumer Marketing for Pinterest, revealing how iconic brands and leading platforms are rewriting partnership rules, transitioning from platform guests to strategic collaborators.

Watch the full session above.

Additional Resources mentioned in this discussion: https://www.ogilvy.com/private/ideas/read-it-pin-it-play-it-how-culture-feed-fueling-brands-future-additional-resources