Certified Financial Planner Board of Standards Inc.
08/06/2026 | Press release | Archived content
How Understanding Brain Science Can Boost Advisors' Business
At a conference session on the emotional and psychological aspects of financial planning, financial planner Vanessa Martinez emphasized that money conversations often surface deeply personal emotions and that advisors must be prepared to understand and respond to clients' financial triggers. The article also noted the growing focus on behavioral finance and CFP Board's Psychology of Financial Planning, which was added as a principal topic on the CFP® exam.
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Financial PlanningTobias Salinger August 6, 2026
Certified Financial Planner Board of Standards Inc. published this content on August 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 04, 2026 at 14:19 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]