The Associate Reel – 9/15-9/29

Companies with varied self-care industry expertise*

Catalina Marketing Corporation - Catalina is a market leader in shopper intelligence and highly targeted in-store, TV and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1B in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust.

Areas of Focus: Advertising & Creative Agencies; Consulting - Market Data & Consumer Insights; Consulting - Marketing; Media Buying

Connect with: Chelsea Rowe, Senior Director, Corporate Events & CPG, [email protected]

Persuadable Research Corporation - Persuadable Research provides actionable insights to give consumer healthcare brands a marketing advantage. We deliver accurate insights which drive decisions and support your story at retail. When you have a marketing challenge, our experts consult with you to design the best research solution for your information needs, all while working within your timeline and budget. For marketing directors, brand owners, and consultants, we offer brand/category insights via: hybrid artificial intelligence sessions, surveys, and focus groups (online and in-person). We specialize in Attitude, Awareness, Usage, package testing, creative testing, and concept testing.

Areas of Focus: Consulting - Market Data & Consumer Insights; Consulting - Marketing; Consulting - Retail Strategy; Information Technology Services

Connect with: Charles Miller, President & CEO, [email protected]

ScentSational Technologies, LLC - ScentSational Technologies is the leader in scented packaging technologies for food, beverage, dietary supplement, pharma and OTC companies. ScentCerts are scented inserts designed to enhance the aroma and taste of tablets, pills and gummies. ScentSational manufacturers and sells ScentCerts to brand owners and contract manufacturers across the globe.

ScentCerts are made under cGMP manufacturing conditions with all natural FDA/EU GRAS flavors. Supplements with ScentCerts inside, significantly improve the consumer experience during use and consumption, leading to a stronger connection with the brand, improved compliance and increased sales.

We are pleased to be a new member of CHPA and looking forward to working with members to improve the aroma and taste of their products with ScentCerts.

Areas of Focus: Ingredient Supplier; Point-of-Care Solutions

Connect with: Lisa Koss, VP of Sales & Product Development, [email protected]

ThriveLogic LLC - ThriveLogic provides consulting services to develop and improve products, programs and communications based on evidence-based behavioral principles to help individuals and organizations thrive.

Services include:

• Expert consulting using behavioral science to drive better decision-making and organizational change
• Development of tools, frameworks, or digital solutions for behavioral influence
• Creation of education resources, webinars, whitepapers, playbooks, workshops and general public speaking engagements
• Research and data strategy support, including study design, data collection methods and metric selection for real-world evidence generation and outcomes evaluation
• Product, consumer journey and communication audits with practical and actionable recommendations
• User Experience Mapping and User Experience Research (UXR)
• Support with go-to-market and messaging strategy based on personas and behavioral insights
• Consumer Engagement Strategies

Areas of Focus: Consulting - Market Data & Consumer Insights; Consulting - Marketing; Consulting - Regulatory & Scientific; Consulting - Retail Strategy; Consulting - Rx-to-OTC Switch; Consulting - Sales; Consulting - Strategy; OTC Medical Devices; Dietary Supplements; Other Products(Beauty, Rx, etc.); Over-the-Counter Medications; Point-of-Care Solutions; Public Relations; International Services

Connect with: Anne-Kathrin Eiselt, Founder and Chief Advisor, [email protected]

TINI Naturals - Tini Naturals is a personal care brand offering clean, gender-neutral deodorant in our proprietary Tini Container-a compact, travel-ready plastic component that uses up to 60% less plastic than conventional packaging at the same fill size. Our products are sold via our website, Amazon, and TikTok, with retail expansion underway. We also sell the Tini Container directly to brands and through packaging distributors. Our business includes managing product development, manufacturing, and logistics to support innovative, sustainable consumer goods.

Areas of Focus: Advertising & Creative Agencies; Consulting - Marketing; Contract Packaging - E-commerce and Omni Channel; Other Products(Beauty, Rx, etc.)

Connect with: Patrick Morrow, Founder, [email protected]

*Not all companies from any given area of focus may be listed; The Associate Reel will highlight different CHPA Associate Member companies and their area(s) of focus on a random, rotating basis.