The World’s First Care-A-Lot by Care Bears Café Opens in Mexico, Welcoming Thousands of Fans During Opening Weekend

The new experiential destination at Galerías Monterrey brings the beloved world of Care Bears to life through themed food and beverage, character experiences, and exclusive merchandise, marking an exciting new chapter ahead of the brand's 45th anniversary.

Care-A-Lot has officially come to life! The world's first Care-A-Lot by Care Bears Café opened its doors at Galerías Monterrey in Mexico on October 16, welcoming thousands of fans to an immersive destination inspired by the magical home of the Care Bears.

Developed in partnership with bee·group, the colorful new concept brings together themed food and beverage, character experiences, official merchandise, and interactive moments, inviting children, families, and lifelong fans to step inside the world of Care-A-Lot.

The opening weekend welcomed nearly 4,000 visitors, with fans lining up for more than four hours to experience the destination. The strong turnout offers an early indication of demand for Care Bears experiences that extend beyond traditional entertainment and consumer products.

Inside, guests are welcomed by larger-than-life Care Bears figures, vibrant rainbow installations, and colorful spaces that bring the brand's characters and world to life. The café features a menu of character-inspired treats, including Care Bears mini cakes, rainbow-themed desserts, milkshakes, and specialty beverages, alongside a dedicated retail area offering official merchandise, collectibles, and accessories.

Early sales results have revealed how fans are engaging with the concept across categories. Character-inspired mini cakes have emerged as the café's best-selling dessert, while Grumpy Bear has led merchandise sales, demonstrating the opportunity to translate character affinity into both food and beverage purchases and licensed products. Families have also been combining café purchases with merchandise, highlighting the potential of an integrated dining and retail experience to encourage cross-category spending.

Live character appearances have become another major draw, with guests waiting hours for the opportunity to meet their favorite Care Bears. Together with interactive photo moments and shareable installations, these experiences have helped extend the destination's reach beyond Galerías Monterrey, encouraging fans to create and share their own content.

In its opening weekend, the experience generated more than 2.2 million Instagram views, alongside hundreds of fan-created videos shared across social media. The destination's Instagram and Facebook presence gained more than 11,000 followers in one week, reflecting the growing enthusiasm surrounding the opening.

"For nearly 45 years, Care Bears has reminded us that kindness, friendship and caring for one another can make the world a better place," said Simon Philips, EVP, Character Brands at Authentic Brands Group. "With Care-A-Lot, we are bringing that spirit into the real world, creating a place where people can share experiences and enjoy what makes Care Bears special. Mexico is our starting point, and we see tremendous potential to bring this concept to fans around the world."

The opening comes as Care Bears prepares to celebrate its 45th anniversary in 2027, a milestone year that represents an exciting new chapter for the brand, with bigger adventures, new collaborations, and more ways for fans of all ages to connect with the characters they love.

As the first international destination for the concept, Care-A-Lot by Care Bears Café establishes a foundation for future location-based entertainment opportunities, bringing together experiential storytelling, food and beverage, and licensed retail in a format designed to evolve through seasonal programming, new products, and character-led experiences.

Care-A-Lot by Care Bears Café is now open at Galerías Monterrey in Monterrey, Nuevo León, Mexico. To view a folder of select imagery, please click here.

About Care Bears

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985-1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating nearly 45 years of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.

Website: CareBears.com

YouTube: YouTube.com/CareBears

Facebook: Facebook.com/CareBears

Instagram: Instagram.com/CareBears

TikTok: Tiktok.com/@carebearsofficial

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic's diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O'Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.