Snap Inc.

04/28/2026 | Press release | Distributed by Public on 04/28/2026 08:24

The Future of Ads Is Conversational: Introducing AI Sponsored Snaps

The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
April 28, 2026
April 28, 2026

The Future of Ads Is Conversational: Introducing AI Sponsored Snaps

On Snapchat, Chat is where millions of people connect with the people who matter most - and increasingly, where they engage with AI. Snapchatters sent over 950 billion chats in Q1 2026 alone,1 and over half a billion Snapchatters have messaged My AI since launch2 - a signal that our community isn't just open to AI in conversation, they're already embracing it.

Today, we're introducing AI Sponsored Snaps, a new way for brands to show up in Chat through AI agents that Snapchatters can interact with directly. AI is rapidly becoming part of everything we do, but it still lives outside the spaces where people naturally connect. Bringing AI into the flow of everyday conversation makes it more immediate, personal, and useful. Snapchat is the natural home for that because conversation has always been our core behavior, and AI Sponsored Snaps bring it directly into Chat.

Building on the momentum of Sponsored Snaps - which already drive 22% more conversions with nearly 20% lower cost per action, and 2x more conversions per full-screen ad view compared to other inventories3 - this new format enables brands to engage Snapchatters through personalized, AI-powered interactions right where conversations are already happening.

"

"Conversation is becoming the most valuable real estate in advertising. AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time. The real opportunity isn't just putting ads into those environments, it's designing formats that feel native to how people already talk. That's what AI Sponsored Snaps are about - pairing the scale of nearly a billion monthly users with AI-powered conversations that drive real engagement and action."

Ajit Mohan, Chief Business Officer at Snap Inc.

For brands, this means direct access to Snapchat's nearly one billion monthly active users - with the ability to bring their own AI agents onto the platform and drive full funnel outcomes from top of the funnel discovery and engagement to lower funnel installs and purchases. For Snapchatters, it's simply useful - explore a brand, ask questions, get personalized recommendations - without ever leaving the conversation.

We're preparing to launch our alpha in partnership with Experian, a leader in data and technology, and we're looking forward to what's ahead as more brands discover the potential of AI-powered conversational advertising on Snapchat.

"

"This partnership reflects our commitment to meeting consumers where they are - with trusted insights that empower smarter financial decisions. AI Sponsored Snaps delivers a natural, conversational experience, allowing Snapchatters to connect with Experian about credit and money management right where they already feel comfortable. We're making financial education more accessible and intuitive by becoming part of their everyday conversations."

Steve Hartmann, Head of Integrated Marketing at Experian

Back to News

Get In Touch

For press requests, email [email protected].
For all other inquiries, please visit our Support site.

  • Language
    English (US)
Snap Inc. published this content on April 28, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 28, 2026 at 14:24 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]