The future of retail with Dynamics 365 AI-powered ERP solutions

This week, thousands of professionals will gather at the National Retail Federation (NRF) 2025: Retail's Big Show, for insights into the changing retail landscape. Top of mind for many attendees is how AI will impact the retail industry. What retail-specific AI innovation is on the horizon, and can those solutions solve the myriad of challenges retailers face, from improving customer experiences to meeting customer demand on time?

To help answer these questions, Microsoft leaders and industry partners will be on hand to showcase the very latest AI innovation for retailers -including how agents can open doors to unprecedented customer experiences, help meet customer demand on time, and drive ethical sourcing and sustainability.

AI and agents will transform retail in 2025

In 2025, the retail industry will be shaped by three transformative trends that will set the pace of growth and success in the evolving retail landscape:

• delivering hyper-personalized customer experiences across physical and digital channels.

• redefining convenience through innovative fulfillment and flexible shopping options.

• embedding sustainability and ethical sourcing at the heart of business strategies.

At the Microsoft expo booth and our featured session, NRF attendees will learn how organizations can achieve these priorities by infusing AI across every business process and workflow-within both customer-facing and backend operations.

By integrating AI solutions like Microsoft Copilot and agents within ERP systems-the traditional foundation for managing critical business processes-retailers can scale the delivery of personalized customer experiences and flexible shopping options.

In addition, Microsoft will demonstrate at NRF how agents in Dynamics 365 ERP system solutions autonomously manage workflows and orchestrate processes across various domains, including customer journey, procurement, service and operations. These agents make data-driven decisions, optimize operations in real-time, and enhance productivity by automating routine tasks. This allows employees to concentrate on strategic priorities, thereby improving efficiency, cost savings, and relationships with customers and suppliers.

Delivering better customer experience

Dynamics 365 delivers AI capabilities that enable retailers to hyper-personalize customer experiences across physical and digital channels.

Transforming the shopper's journey

With Dynamics 365, retailers can analyze vast amounts of customer data to better understand customer preferences and behaviors. This will enable them to deliver personalized shopping experience. Based on a 2025 CIO and Technology Executive survey by Gartner®, there will be an increase of retail respondents by 67% in 2025 to invest in in-store generative AI technology for associates and an increase of 60% to invest in in-store generative AI technology for customers.¹

Retailers like Venchi are piloting the Personalized Shopping Agent in Dynamics 365 to enable their in-store associates to quickly surface product recommendations based on the customer's preferences at checkout. With instant, tailored suggestions, it could not only enhance the overall shopping experience but also increase the basket value while improving brand loyalty.

Seamless omnichannel experience

Today's customers expect a seamless shopping experience across all channels. Dynamics 365 AI-powered ERP systems integrate inventory and customer data from physical stores, online platforms, and mobile apps into a unified system. This integration ensures that customers receive consistent service and accurate information, regardless of how they choose to shop.

Lighting retailer Visual Comfort created a unified platform across 53 showrooms, a robust online store, manufacturing, and shipping with Dynamics 365 ERP system solutions; helping them to streamline operations and improve visibility across the complex supply chain. With real-time inventory visibility, their showroom associates can promise order availability and delivery accurately.

Turning fulfilment into a competitive advantage

With agents and Dynamics 365, retailers can redefine convenience through innovative fulfillment and flexible shopping options.

Proactively mitigate supply chain disruptions

It is paramount for retailers to prevent stock out and ensure on-time delivery to their customers to improve retention and loyalty. With frequent supply chain disruptions globally, retailers need to constantly stay in touch with their suppliers or contract manufacturers to proactively identify delays. The Supplier Communications Agent in Dynamics 365 autonomously processes supplier confirmations, flags potential delays, and suggests corrective actions to help ensure that customer orders are delivered on time.

With the agent automating these critical tasks, supply chain teams can focus on improving supplier relationships and contract negotiations resulting in reduced costs and more efficient procurement processes.

Flexible and fast fulfilment

Retailers like Build-A-Bear use Dynamics 365 to optimize fulfillment and offer a seamless shopping experience. They use stores as mini warehouses to fulfil orders faster, and with enhanced inventory visibility they can help ensure that their products are available when and where customers need them. They are able to offer flexible shopping options like Buy Online, Pick Up In Store (BOPIS) and Buy Online, Ship From Store (BOSFS) to their customers for more convenience. Additionally, the implementation of Dynamics 365 has led to a 28% reduction in processing days, significantly boosting warehouse productivity and enabling faster order fulfillment. These innovations allow Build-A-Bear to meet the evolving needs of today's consumers, providing a more efficient, reliable, and flexible shopping experience.

Ethical sourcing and sustainability

In 2025, retailers are increasingly committed to embedding sustainability and ethical sourcing at the heart of business strategies. Sustainability features in Dynamics 365 solutions can help retailers comply with the latest standards and best practices, as well as drive positive changes for the business and the environment.

Enable recommerce and drive sustainable practices

AI-powered Dynamics 365 ERP systems help retailers to monitor and implement sustainable practices such as circularity. This enables them to run take-back programs for reselling, reusing, or recycling products to extend their lifecycle and reduce waste. Additionally, the order orchestration engine in Dynamics 365 helps retailers like ONLY, one of BESTSELLER's largest fashion brands, to support sustainability goals by choosing fulfillment options that minimize carbon emissions while also helping to ensure orders are delivered on time and profitably. Along with the ability to buy online and return in-store, ONLY customers have the most environmentally friendly shipping options available.

Ethical supplier management

AI capabilities in Dynamics 365 ERP systems can help enhance ethical sourcing by managing vendor compliance, enforcing procurement policies, and supporting multisource strategies. One of our partners, Columbus, implemented Dynamics 365 ERP solutions at their customer Devold of Norway to help them deliver premium quality woolen products to their consumers. They now have a modernized cloud platform and are looking for ways to further improve traceability of their products so that their consumers know where the products come from. These solutions offer transparency and traceability for product origins and provides sustainability reporting to monitor and improve practices-ensuring your procurement aligns with ethical standards.

Future-proof your retail operations in 2025

AI-powered solutions for ERP and service systems are more than a technological upgrade. They are a strategic imperative for retailers aiming to deliver exceptional customer experiences, build lasting brand loyalty, and achieve sustainable profitability. In today's business landscape, you need autonomous systems that can anticipate market changes, customer needs, or operational risks. The risk of clinging to legacy systems extends beyond inefficiency. It leads to missed opportunities, slower time-to-market, and the inability to remain competitive. Companies using AI-first processes through AI-powered solutions for ERP systems gain the foresight and agility necessary to not just react to changes but to lead through them.

Join us at NRF '25

If you are registered for NRF, we invite you to visit the Microsoft booth (#4503) and join Kathleen Mitford, Microsoft's Corporate Vice President, Global Industry Marketing, as well as leaders at Bath & Body Works, Venchi and Sitecore as they share their perspectives on transforming the shopper journey with AI. The session will take place on Monday, January 13, 2025 at 11AM EST.

Also, continue to visit the Dynamics 365 blog to learn more about how Dynamics 365 and Microsoft Power Platform are helping retailers reimagine the road ahead; and feel free to contact us to learn more about the Dynamics 365 AI-powered ERP system solutions.

Source

¹Gartner, 2025 CIO Agenda: Top Priorities and Technology Plans for Retail, 16 September 2024 By Kelsie Marian, Sandeep Unni. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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