Taylor Swift's new Samoyed steals the spotlight: AVMA shares tips for choosing the right dog for your family

(SCHAUMBURG, Illinois) August 19, 2026-A fluffy white Samoyed has been turning heads since joining the family of Taylor Swift and Travis Kelce, with breed organizations noting a jump in online interest. It's the latest chapter in a familiar story: when a dog enters the pop-culture spotlight, curiosity about the breed soars.

Time and again, a breed's turn in the pop-culture spotlight has sent interest soaring-from the Dalmatians that captivated audiences after "101 Dalmatians," to the retrievers made famous by "Marley & Me," to the French bulldogs that surged alongside celebrity owners to become the most popular breed in the United States today.

The American Veterinary Medical Association (AVMA) understands this excitement and interest. But while dogs bring so much joy, love and real benefits to their families, veterinarians also offer a gentle reminder for anyone tempted to bring home a trending breed on impulse: The happiest matches come from choosing a dog that will be the right fit for you.

"It's wonderful to see dogs bringing people so much joy, and a little star power never hurts," said Dr. Jen Quammen, president of the AVMA. "But the best match might not be the breed that's currently in the spotlight; it's about finding a dog that truly fits your home, your schedule and your lifestyle. And you don't have to wait until you bring a new dog home to start a conversation with a veterinarian or veterinary team. Starting that conversation early-even before choosing a puppy or adult dog-can help you understand what to expect and make a more informed decision.

"Dogs are a long-term commitment, and we all want to help set pets and their people up for a happy, healthy life together," Dr. Quammen added. "And remember, the right match may be waiting for you in a shelter or rescue."

Before falling for a particular breed or type of dog, the AVMA encourages prospective dog owners to consider the following:

• Match the dog to your life. Weigh your living space, work hours, activity level, other pets and who will handle daily care. Consider whether a puppy or an adult dog is right for you, and what size or energy level fits best. Samoyeds, for example, were originally bred as sled dogs and require regular outlets for their social and exercise needs.
• Budget for the full cost of care. Beyond the initial purchase or adoption price, new pet owners should consider expenses like pet food and treats, routine veterinary care, grooming, training, supplies and the occasional unexpected medical bill. Pet health insurance or a dedicated savings account for pet expenses can help.
• Know the grooming and health needs. Some breeds need far more upkeep than others. A Samoyed's thick double coat, for example, requires regular brushing and grooming, and sheds often. Ask a veterinarian what to expect from the breed or type you're considering.
• Choose a responsible source. When considering a breeder, choose a reputable one who knows their dogs, shares information about the health and behavior programs for their puppies, and lets you meet the puppy's parents. Purebred and mixed-breed dogs alike are available through animal shelters and rescue groups, including breed-specific rescues. Any source should be able to provide information about your potential new pet, help set expectations and support you in making the best choice for your family.
• Skip the impulse, and the surprise gift. The leading reason dogs are given up to shelters is unfulfilled expectations. Take your time, involve the whole family and avoid acquiring a dog on the spur of the moment or as a surprise present.
• Start with a veterinarian. Your veterinary team can help you weigh breeds, prepare your home and set up preventive care, nutrition, socialization and training from day one.

For a complete guide, visit the AVMA's "Selecting a Pet Dog" resource page.