Amazon MGM Studios Greenlights New Series Bella From Barneys

The drama from creators Josh Schwartz and Stephanie Savage is part of Fake Empire's First Look Deal with Amazon MGM Studios

Amazon MGM Studios has given a series order to Bella From Barneys, a new drama from creators, executive producers, and showrunners Josh Schwartz and Stephanie Savage of Fake Empire. Susan Rovner and Rachel Kaplan serve as executive producers, alongside Corey Salter, Colin Smeeton, and Matthew Gross, who executive produce on behalf of Authentic Brands Group's Authentic Studios. The series order is part of Fake Empire's First Look Deal with Amazon MGM Studios. The series will be available exclusively on Prime Video in more than 240 countries and territories worldwide.

Bella From Barneys follows Bella Baldwin, an outer-borough outsider with an eye for style, who lands a job in the stock room of the newly revived Barneys New York. When she talks her way into becoming a personal shopper to the store's most notorious socialite client, she's pulled into a cutthroat world of fashion and family secrets, and into the orbit of the heir fighting to save the family business.

"We're thrilled to be continuing our partnership with Amazon and are excited for what's ahead," said Schwartz and Savage. "The response to Sterling Point has been incredibly gratifying, and we're so happy to be returning for a second season alongside creator Megan Park and producing partners LuckyChap. At the same time, the opportunity to build the fictional world of Barneys is a dream for us. Barneys was more than a store; it was a New York institution, a cultural touchstone, and a world unto itself. We're so excited to open those doors along with our partners at Authentic (Authentic Brands Group), and our fellow producers Susan Rovner and Rachel Kaplan, who we have worked with since the beginning of our careers."

"At Authentic, our brands are stories, and Bella from Barneys shows what's possible when iconic IP meets world-class storytelling. We're excited to bring its legacy to the screen with Fake Empire. Josh Schwartz and Stephanie Savage, who are unmatched at creating stylish, character-driven drama, are the perfect stewards for the Barneys brand," said Corey Salter, CEO Entertainment, Authentic.

Josh Schwartz and Stephanie Savage of Fake Empire serve as creators, executive producers, and showrunners. Susan Rovner and Rachel Kaplan also serve as executive producers. Corey Salter, Colin Smeeton, and Matthew Gross executive produce on behalf of Authentic Studios.

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About Barneys New York

Barneys New York is an iconic cultural institution, renowned for its discerning edit from the world's top luxury designers, paired with a unique shopping experience. Celebrated for shaping fashion culture, Barneys New York blends its signature wit and style into a global brand sought after by a modern generation of trendsetters, as well as legacy and contemporary shoppers. Barneys New York has nine freestanding stores in Japan.

For more information, follow Barneys New York on Instagram, Facebook, and X.