Pier 60 Sugar Sand Festival Announces Dates & Theme of 2025 Festival

Pier 60 Sugar Sand Festival Announces Dates & Theme of 2025 Festival

Published on September 02, 2025

The Pier 60 Sugar Sand Festival returns to bright and beautiful Clearwater Beach March 27 to April 12, 2026! This year, the festival celebrates sports and spirit during its biggest and best year yet with the theme, "United in Sand: Celebrating Sports and Spirit!" This year's theme celebrates teamwork, a strong sense of American pride, and the defining stories that shape our nation.

Again this year, the Sugar Sand Walk Exhibit expands to an impressive 24,000 square feet, featuring an exciting, augmented-reality experience that serves as a tribute to the 250th anniversary of the signing of the Declaration of Independence and as an ode to this historic celebration.

From architectural masterpieces created from Clearwater's famous sugar sand to concerts, performers and daily entertainment, the Pier 60 Sugar Sand Festival Presented by Visit St. Pete Clearwater is an annual event attracting visitors from around the world. This year's festival will stretch for 17 days, which allows people more time to attend and gives those visiting for the Easter holiday a chance to see this incredible and affordable festival.

General admission to the sculpture exhibit will be $14 per person plus tax, and free for children 3 years old and younger. Discounted tickets for military personnel, police officers, firefighters, teachers and healthcare workers can be purchased for $10 each on "Frontline Fridays," which are March 27, April 3, and April 10, 2026. These discounted tickets will be available at the gate only with proper identification. All other tickets can be purchased online at SugarSandFestival.com beginning in December 2025.

Visitors may also enjoy "Timeless Tuesdays" where individuals aged 60 and older can enjoy a discounted ticket price of $12 each plus tax on Tuesdays: March 31 and April 7, 2026.

The Sugar Sand Festival is proud to partner with Tampa Bay Sandsculpting Co., which will once again build this year's exhibit and offer free sand-sculpting classes during the festival.

Each year, the Pier 60 Sugar Sand Festival continues to grow in popularity and garner national attention. The 2025 event drew more than 130,000 visitors throughout its 17-day run. The festival continues to attract visitors from around the world.

About the Pier 60 Sugar Sand Festival

Eighteen world-class artists craft elaborate sand sculptures from Clearwater's internationally famous sugar sand. The works of art are on display in a 24,000-square-foot structure. More than 1,000 tons of

Clearwater sand takes on a new life, bringing visitors on a unique and special adventure. The festival is a joint effort between Sunsets at Pier 60 Daily Festival, a 501(c)3 organization and the city of Clearwater.