Fairmont State Board of Governors highlights University’s enrollment growth and financial strength

October 22 was a busy day for Fairmont State University's Board of Governors and senior leadership as they held their bi-monthly board meeting, then joined in the grand opening of the campus' new spirit store.

"Based on today's reports, it is clear that Fairmont State is both financially secure and growing in many other ways," said Board Chair Jason Pizatella. "We are increasing enrollment, expanding auxiliary services, and setting bold fundraising goals. Fairmont State University continues to meet promising milestones towards achieving our Strategic Vision."

According to Vice President of Enrollment Management George Wolf, Fairmont State University saw continued growth for Fall 2025 across nearly every student category. Based on fall census data, graduate enrollment rose 15% compared with Fall 2024, new first year students are up 11%, overall new undergraduate enrollment increased 8%, and total university headcount grew by 4%. Returning undergraduate students also grew by 4%, reflecting stronger student persistence. Retention gains were similarly seen across key benchmarks, with first-to-second-year retention up 3.4% and second-to-third-year retention up 4.4%.

Wolf noted that these increases reflect the collaborative efforts of the entire campus community, supported by innovative marketing strategies, the use of new technology, and extensive personal engagement with prospective students. He also reported that Fairmont State is broadening its regional and national reach through strategic initiatives, including the filming of The College Tour-a nationally streamed series on Amazon Prime-and expanded out-of-state recruitment designed to attract more students and future workforce talent to West Virginia.

"The University is very pleased with our fall enrollment and retention numbers," said Fairmont State President Mike Davis. "While tuition and fees provide essential resources for us to support students, we need to constantly seek new funding sources. That's why we are officially opening the Fairmont State owned and operated spirit store. 'The Soar Store' is one of several initiatives designed to leverage Fairmont State's strong financial position while advancing key strategic priorities that contribute to Fairmont State's vision of being A Great Place."

When assessing Fairmont State's auxiliaries, revenue sources other than enrollment and fees, President Davis saw several opportunities for growth. One of them was Fairmont State's spirit store. Previously operated by an outside vendor, The Soar Store is now run by the University. Textbook services continue to be outsourced to provide the best customer service to faculty and students.

The store has already surpassed revenue expectations and delivers numerous benefits in addition to financial gains. By bringing operations in-house, Fairmont State has expanded product variety and quality, lowered prices, and created more employment opportunities for students. Extended store hours and pop-up locations at athletic events and campus activities have significantly increased student employees' engagement with alumni, community members, and employees, while offering valuable hands-on experience.

The Soar Store is located inside Starbucks on the second floor of the Falcon Center. To see current promotions and store hours please visit https://www.facebook.com/p/The-Soar-Store-61580387587990/.

Another critical component of financial stability is fundraising. Fairmont State Foundation President Anne Bolyard shared a bold target for 2026 - $3.7 million. This includes a $800,000 goal for this year's Day of Giving on Feb. 26, 2026. As of September 30, the Foundation has already reached 30% of its target.

Part of fundraising and "friendraising" success is ensuring that members of the University get off campus and work with partners, alumni, donors and legislators. President Davis highlighted to the Board that over the last three months he and his team has held 12 Presidential Events, attended 22 Alumni and Fundraising events, and cheered on the Falcons at more than 30 games.

Davis remarked, "Fairmont State is truly becoming A Great Place. We look forward to continued financial strength that will permit growth in academic programs, services to students and employees, and opportunities for our community and University to come together."

The Board will hold its final meeting of 2025 on December 17 at 9 a.m.