Ministry of Foreign and European Affairs of the Republic of Slovenia
Ministry of Foreign and European Affairs of the Republic of Slovenia
02/04/2026 | Press release | Distributed by Public on 02/05/2026 07:48
Minister Fajon at the Alpe-Adria Fair 2026 in support of sustainable tourism
4. 2. 2026
The 36th Alpe-Adria Fair - the region's largest tourism event - opened on 4 February. In her address, Minister of Foreign and European Affairs Tanja Fajon emphasised that tourism today is about much more than just travel. It is a form of soft power, promoting dialogue, trust and stability. Tourism provides an important platform for developing international cooperation and partnerships and for fostering mutual understanding.
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Minister Tanja Fajon addressed the audience at the opening of the Alpe-Adria Fair. | Author MZEZ
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Minister Tanja Fajon addressed the audience at the opening of the Alpe-Adria Fair. Minister Tanja Fajon addressed the audience at the opening of the Alpe-Adria Fair. Minister Tanja Fajon addressed the audience at the opening of the Alpe-Adria Fair.
Over the next few days, more than 300 exhibitors from 14 countries will showcase their products, with a focus on gastronomy and active, sustainable and experiential tourism.
In her opening address, Minister Fajon said: "In recent years, Slovenia has established itself as a safe, green, boutique destination, as evidenced by the record results achieved by Slovenian tourism in 2025". She added that economic diplomacy has also played a key role in Slovenia achieving this status by providing support through its diplomatic network and strategic promotion, and strengthening international air connections.
The Alpe-Adria Fair places particular emphasis on sustainability. This commitment is recognised by the Jakob Award, which celebrates the best examples of responsible tourism. This year's official partner country of the Fair is the Republic of Croatia. Slovenia shares strong economic, cultural and interpersonal ties with Croatia, as well as common values in modern tourism, as stated by Croatian Minister of Tourism Tonči Glavina.
The Alpe-Adria Fair has once again confirmed that tourism is about more than just travel. "Travel enables us to get to know each other, strengthen neighbourly relations and build bridges between nations. The Alpe-Adria Fair embodies this spirit perfectly, bringing together ideas, cultures and people across borders," added Minister Fajon.
Ministry of Foreign and European Affairs of the Republic of Slovenia published this content on February 04, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 05, 2026 at 13:48 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]