ANA Unveils Winners of the 2026 ANA MarTech Mastery Awards

Oxon Hill, Md. - September 23, 2026 - The Association of National Advertisers (ANA) today announced the winners of the 2026 MarTech Mastery Awards, recognizing outstanding achievements in using technology, data and artificial intelligence to solve complex marketing challenges and deliver meaningful results. The awards celebrate client-side marketers (CSMs) and marketing solution providers (MSPs) whose work demonstrates exceptional innovation, strategic thinking and measurable impact.

Winners were recognized during the 2026 ANA AI and Technology for Marketers Conference in Oxon Hill, Maryland. The program honored 16 winners across ten categories showcasing exceptional leadership in marketing technology implementation and innovation.

Visionaries Recognized for Individual Excellence - MarTech Visionaries of the Year Awards
Paul Lambson, assistant vice president of Consumer Technology at Northwell Health, claimed the Gold distinction in the CSM category, while Tim Megginson, vice president of Digital and Data Strategy at Visit Orlando earned a Silver award for his transformative contributions.

On the MSP front, Will Hanschell, Pencil co-founder and chief executive officer and Brandtech's chief technology officer secured the Gold honor. Two leaders were honored with Silver awards: Trinadha Kandi, consumer growth and digital transformation leader at Deloitte Digital and Rajeev Goel, co-founder and chief executive officer, of PubMatic.

Teams Revolutionizing the MarTech Landscape
Ten teams were awarded for their achievements:

• The AI Innovation and Impact Award (Client-Side Marketer)
  • Gold: Labcorp
  • Silver: Kimberly-Clark Corporation
• The AI Innovation and Impact Award (Marketing Solutions Provider)
• • Silver: Purpose Worldwide
• The Content Velocity Award
  • Gold: Stride, Inc. and Relevance AI
• The Growth Alignment and Transformation Award
  • Gold: TD Bank Group
  • Silver: Keurig Dr Pepper
• The Operational Intelligence Award
• The Optimization Excellence Award
  • Gold: Kimberly-Clark Corporation
• The Orchestration Apex Award
• The Revenue Engine Integration Award (Client-Side Marketer)

Setting New Industry Benchmarks
"The 2026 MarTech Mastery Award winners demonstrate how thoughtful application of technology, data, and AI can transform marketing challenges into meaningful business results," said Michael Donnelly, executive vice president of AI, Marketing Technology & Marketing Futures, Association of National Advertisers. "These individuals and teams are combining strategic vision with practical expertise to create smarter, more effective marketing. Their work not only delivers value for their organizations, but also provides powerful examples of how technology can advance marketing excellence and help shape what comes next for our industry."

The full list of winners can be found at www.martechmasteryawards.org.

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About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

About the MarTech Mastery Awards
The ANA MarTech Mastery Awards were established to spotlight game-changing achievements and innovations in the marketing technology space. The awards recognize technology's critical role in modern marketing strategies and celebrate the exceptional individuals and teams driving this transformation. Open to client-side marketers, marketing solution providers, technology leaders, digital marketers, and data scientists, the MarTech Awards honor those who blend technical expertise with marketing acumen to deliver measurable business results. The program evaluates entries based on innovation, implementation, impact, and the ability to solve complex marketing challenges through technology solutions.