European Union Takes the Spotlight at SIAL India 2024 with More Than Food Campaign

A Pavilion of Culinary Excellence
The EU's pavilion, a highlight of the event, celebrated the quality, authenticity, and sustainability of European food products. The attendees explored an array of premium European offerings, including fine cheeses, gourmet meats, extra virgin olive oils, fresh fruits, and exquisite chocolates. The pavilion's interactive format, featuring live cooking demos and tasting sessions, attracted a large audience eager to sample the best of Europe.

Chef Ajay Chopra Headlines Day 1
Indian culinary icon and More Than Food Campaign Ambassador, Chef Ajay Chopra, inaugurated the pavilion with a grand ribbon-cutting ceremony. Chef Chopra highlighted European culinary innovation by creating a fusion recipe featuring goat cheese from France, Azeite de Trás-os-Montes PDO olive oil from Portugal, and honey-roasted ham from Belgium.
Live cooking demonstrations captivated the audience as Chef Chopra, joined by Chef Rakhee Vaswani, presented unique creations like Sea Salt and Gouda Cookies with Tomato Jam and Chorizo and Mushroom Feta Spring Rolls with Paprika Grapes Chutney.

Panel Discussions Explore Opportunities for Europe-India Collaboration
Chef Chopra also headlined a panel discussion, "Decoding the Global Indian Platter: Spotting Trends, Creating Opportunities," exploring the increasing influence of European products in India's evolving food landscape. On the second day, policy discussions gained prominence as Mr Pawel Stachowiak, Trade Counsellor of the EU Delegation to India, participated in the Estonia-India Food & Beverage Cooperation roundtable, focusing on sustainability and trade opportunities.

SIAL India 2024 underscored the limitless potential for Europe and India to unite as culinary innovators and trading partners, proving that every meal can truly be "More Than Food."