10/23/2025 | Press release | Distributed by Public on 10/22/2025 23:25
VALHALLA, N.Y. - October 23, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, today announced the worldwide launch of its FUJIFILM X-T30 III (X-T30 III) mirrorless digital camera. The latest iteration in the X-T30 series, X-T30 III gives still-focused photographers access to film-inspired looks, a growing lineup of interchangeable lenses, and the confidence that comes from reliable autofocus and long battery life.
"X-T30 III is for stills-inspired storytellers ready to make their next move - leveling up beyond their smartphones or earlier FUJIFILM X Series gear and into a more intentional image-making process," said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Devices Divisions. "It combines a compact form factor and traditional design with modern innovations like AI autofocus, longer battery life, and one-button simplicity for ease of use in everyday situations. The added Film Simulation dial encourages artistic exploration with straight out of the camera results, reminding users of the strengths of Fujifilm's image quality and color science, while support for interchangeable lenses provides additional creative flexibility as both their photo and video skills and interests grow."
FUJIFILM X-T30 III mirrorless digital camera will be available late November 2025, with a kit version including the newly-announced XC13-33mmF3.5-6.3 OIS lens available mid December 2025. X-T30 III will be available at a Manufacturer's Suggested Retail Price of $999.95 and $1,249.99 CAD, and the camera/lens kit will be available at a Manufacturer's Suggested Retail Price of $1,149.95 USD and $1,449.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-t30-iii/.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of "giving our world more smiles," we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: https://holdings.fujifilm.com/en.
For further details about our commitment to sustainability and Fujifilm's Sustainable Value Plan 2030, click here.
FUJIFILM, X-Trans, and instax are registered trademarks of FUJIFILM Corporation and its affiliates.
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[1] Select BIRD for insects and AIRPLANES for drones.
[2] Including battery and memory card.
[3] Three positions are available on the Film Simulation dial, allowing up to 20 Film Simulation modes and image settings to be individually assigned to FS1, FS2, and FS3.
[4] Supported models: instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™.
Daniel Carpenter FUJIFILM Holdings America Corporation 914-529-2417[email protected]