Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution

DALLAS, TX (July 27, 2026) - Learfield, the leading media and technology company powering college athletics, today announced a strategic partnership with Adventure 33 to launch Prism, a first-of-its-kind distribution platform built to power Learfield's terrestrial radio affiliates nationwide.

Together, Learfield and Adventure 33 have developed Prism, a modern, cloud-based platform that advances the next generation of audio distribution, delivering enhanced flexibility, efficiency and scalability for Learfield's 140+ school partners.

"Learfield invested in the development of Prism because we saw an opportunity to modernize audio distribution at scale and build a stronger foundation for the future-much as Clyde Lear did when he embraced satellite technology 50 years ago," said Ben Blevins, Senior Director of Broadcast Technology & Engineering at Learfield. "This partnership will deliver greater flexibility, reliability and efficiency for our affiliates and our school partners, while setting a new standard for audio delivery across the broadcast industry."

Learfield will be the first large radio network to move beyond satellite distribution, continuing to shape the future of audio delivery across the industry. Having directly supported the development of the transformative platform and industry solution, Learfield will implement the technology across several key properties and networks beginning this fall.

"Building Prism alongside Learfield has been rooted in real trust from day one, and that's the foundation every great partnership needs," said Adrian Berkovits, Founder and President of Adventure 33. "Prism represents a new blueprint for how audio moves, with impact that will reach far beyond college sports into the broadcast industry as a whole. This is the kind of shift our industry has been ready and waiting for. We're proud to build that future with Learfield as our partner."

About Adventure 33
Adventure 33 is an innovation company focused exclusively on broadcast technology. With more than 35 years of hands-on expertise in broadcast engineering, networking infrastructure, and software development, the company develops solutions that help radio broadcasters, broadcast networks, and syndication companies modernize the way they distribute and manage audio. Prism is the industry's first purpose-built Audio Delivery Network (ADN), engineered to replace satellite distribution with an intelligent, globally scalable IP platform. Designed to simplify operations while increasing resilience, visibility, and control, Prism enables broadcasters to dramatically reduce operational costs while improving the reliability of their distribution networks. Through practical innovation and deep industry expertise, Adventure 33 is helping broadcasters confidently transition from legacy infrastructure to the future of audio delivery. https://adventure33.com

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.