Kubota Named Official Agriculture And Construction Equipment Partner of Sonoma Raceway

Sonoma Raceway today announced a new multi-year partnership with Kubota Tractor Corporation, naming the company the Official Agriculture & Construction Equipment Partner of Sonoma Raceway.

As part of the partnership, Kubota will support raceway operations with its industry-leading lineup of tractors and construction equipment, helping maintain the facility's expansive grounds both on and off the track and enhance operational efficiency across race weekends and year-round events.

Kubota's presence will be integrated throughout the raceway, including branding, on-site activations, and opportunities to showcase its equipment to fans and industry partners during major events, including NASCAR race weekends.

"Sonoma Raceway is known for delivering a world-class experience for fans, teams and partners, and we're proud to support that with Kubota equipment," said Alex Woods, President of Kubota Tractor Corporation. "Our products are designed to perform in high-demand environments, and this partnership highlights the role equipment plays behind the scenes in keeping operations running smoothly. We're excited to be part of what makes race weekends at Sonoma so special."

"Partnering with Kubota brings together two brands built on performance, reliability, and innovation," said Brian Flynn, Executive Vice President & General Manager of Sonoma Raceway. "Kubota's equipment plays a critical role behind the scenes in maintaining our world-class facility, and we're proud to welcome them as the Official Agriculture & Construction Equipment Partner of Sonoma Raceway. This partnership will help us continue delivering an exceptional experience for fans, teams, and stakeholders alike."

Kubota is a recognized leader in equipment that supports agriculture, construction, landscaping and property maintenance, delivering durable, precision-engineered solutions for customers across a wide range of industries. Through this partnership, Sonoma Raceway will leverage Kubota's equipment to support daily operations, groundskeeping, and infrastructure projects across its 1,600-acre facility.

This collaboration reflects Sonoma Raceway's continued commitment to aligning with trusted, high-performance brands that enhance both the fan experience and operational excellence at one of the premier motorsports venues in the United States.