Inside Honda U.S. Design Efforts: Creating Mobility Products for Next-Generation Customers

• Videos reflect ongoing design journey at Honda to create new mobility experiences
• A closer look at the design inspiration of the Honda Base Station Prototype

Honda today introduced two new videos that provide insight into how the company's design team works to create meaningful experiences for the next generation of customers. The videos begin with an understanding of how Honda views mobility as an opportunity to make people's lives better, then provide a behind-the-scenes look at how that belief informs the design of unique Honda products and lifestyle experiences.

Honda has conducted research and development efforts in the U.S. for more than 50 years, with the goal of creating the joy and freedom of mobility.

Translating Emerging Customer Needs and Desires into Honda Products
The first video illustrates how designers at Honda Development & Manufacturing of America translate emerging customer needs and desires into the next generation of Honda products. It highlights how experimentation and innovation drive the development of distinct mobility solutions.

Design of the Honda Base Station Prototype
A second video brings viewers in for a closer look at the inspiration behind the Honda Base Station Prototype, an entirely new towable travel trailer designed to democratize outdoor adventures. The Honda Base Station Prototype reflects the company's commitment to bring new customer-focused innovations to life through adventure-ready vehicles and gear designed for outdoor lifestyles.

Both videos reflect an ongoing design journey at Honda, where understanding customers today helps create new value through the products and experiences of tomorrow.

About Honda Research & Development in America
Honda has been conducting research & development operations in America for more than 50 years, beginning with the establishment of a research facility in California in 1975. Today, Honda conducts R&D activities at 21 facilities across the country responsible for creating advanced products and technologies that provide new value to Honda and Acura customers.

Honda conducts all facets of product development in the U.S., including market and technology research, product styling, engineering design, prototype fabrication and testing, collaboration with parts suppliers, and support for mass production. With major R&D facilities in California, Ohio, and North Carolina, U.S. Honda associates are engaged in the development and testing of Honda and Acura automobiles, Honda powersports and power equipment products, and also play a lead role in the development of leading-edge safety, driver-assistive and environmental technologies.

Explore more of Honda in the Digital FactBook.

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