Hearst Newspapers Continues Investment in Multi-Market Brand Campaigns, Spotlighting Service-Driven, Local Journalism

NEW YORK, March 24, 2026 - Hearst Newspapers today announced the continued expansion of its multimillion-dollar brand marketing initiative, reinforcing its commitment to service-driven, data-powered journalism and the essential role its news organizations play in helping readers navigate their daily lives.

The effort builds on Hearst's previously announced multi-market campaign with PMG, Hearst's creative and media agency, to grow readership and digital subscriptions, introducing new creative that underscores service-driven journalism, innovation and community connection while welcoming The Dallas Morning News into the platform. The campaign is a central pillar of Hearst's broader strategy to expand digital audiences and reinforce the enduring value of local journalism in the digital era.

The new Dallas Morning News campaign will break April 1 and include out-of-home and cross-channel digital ad buys across North Texas. The campaign kicks off with a 30-second hero film featuring the voice of longtime city columnist Robert Wilonsky, alongside contributions from other newsroom reporters. Weaving together intimate neighborhood vignettes, iconic local landmarks and moments of everyday life, "This Is Home" positions The Dallas Morning News as a reflection of the community, a trusted guide within it and a benefit to every resident of the Dallas-Fort Worth metroplex.

"We are doubling down on the needs of local readers and locally focused advertisers, and we're investing in the tools and storytelling that help communities thrive," said Jeff Johnson, president, Hearst Newspapers. "And in Dallas, this campaign is designed to reaffirm The Dallas Morning News' role as an essential source for understanding, navigating and having a voice in North Texas."

"Across creative formats and media channels, we've worked in extremely close and careful partnership to combine the paper's deep community roots with a renewed emphasis on utility, guidance and relevance in a dynamic and rapidly changing region," said John Weyand, VP of client strategy at PMG.

The Houston Chronicle, San Francisco Chronicle, Austin American-Statesman and other newspaper brands are also a part of the overall Hearst campaign, along with Car and Driver, Bring a Trailer and Delish. To maximize reach and engagement, the campaign will continue to deploy a strategic mix of billboards, television, streaming services, connected TV and digital display advertising, customized for each market.

About Hearst Newspapers
Hearst Newspapers (HNP) is the operating group responsible for Hearst's newspapers, local digital marketing services businesses and directories. With more than 2,500 colleagues across the nation, HNP publishes 30 dailies and 50 weeklies. HNP is investing in new and innovative ways to tell stories - expanding newsrooms and evolving platforms - to serve the 45 million readers a month who rely on its content to help them make decisions, take action and be inspired. From AI-powered newsroom tools to smarter sales strategies, HNP teams are putting innovation to work - enhancing experiences for both readers and employees.

About Hearst
Hearst is one of the nation's largest global, diversified information, services and media companies. The company's diverse portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; newspapers; digital services businesses; and more than 200 magazine editions around the world.

About PMG
PMG is a global, independent platform company helping the world's most iconic brands unlock their potential. Powered by amazing people and our proprietary operating system, Alli, PMG turns intelligence into momentum, driving lasting business impact with tailored solutions that sit at the intersection of business, marketing, and advertising. Developed in house, Alli gives brands the immense benefits of unified media, data, creative, and strategy within a single, scalable solution. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Boston, Brighton, Costa Rica, Cleveland, Düsseldorf, Mexico City, and Toronto, PMG's team is made up of more than 1,000 employees globally. The firm's work for brands like Apple, Nike, CKE Restaurants, Dropbox, Zoom, Experian, Intuit, Kohler, Sephora, Travelex, and Whole Foods has received top industry awards, including Cannes Lions and Adweek Media Plan of the Year. PMG has also received recognition as MediaPost's 2025 Independent Agency of the Year, Fast Company's Best Workplaces for Innovators, Best Workplaces for Women, and is the only company named to Ad Age's Best Places to Work 11 years in a row. For more information, visit pmg.com.

Media Contacts:
Paul Luthringer, Hearst, [email protected]
Andrew Waber, PMG, [email protected]
View the campaign at MoreHNP.com