2025: A Year of Growth and Big Wins

2025: A Year of Growth and Big Wins

2025 has been an exciting year for the Falcon's team. From celebrating our 25th anniversary to major acquisitions and groundbreaking projects, we've rounded up the highlights that made this year unforgettable. As always, thank you to everyone who supported us along the way!

Falcon's Creative Group Celebrates 25 Years of Simply Masterful

On February 1st, we kicked off a year-long celebration to recognize the 25th anniversary of Falcon's Creative Group. It's been an incredible journey for the Falcon's team. What started in 2000 as Falcon's Treehouse, founded by CEO Cecil D. Magpuri and his wife Marty, has grown into a global leader in themed entertainment design, digital media, and licensing. Fast-forward to today, Falcon's Creative Group has successfully designed and delivered more than $120 billion worth of themed experiences in 27 countries.

Learn more about Falcon's Creative Group's 25 years by listening to A Quarter Century of Creativity: The Falcon's 25th Anniversary Story.

Add Falcon's Beyond Day to your Calendar

It's official, we have our very own day on the calendar! As part of our anniversary celebration, Orange County Mayor Jerry Demings visited the Falcon's office and proclaimed that February 1^st would be Falcon's Beyond Day in Orange County, Florida.

In Mayor Jerry Demings' own words, "Falcon's Creative Group and Falcon's Beyond have extended their leadership beyond the entertainment sector to being a valued member of the Orange County community, contributing to the local economy, earning Falcon's distinction as Orlando's second "Unicorn" company, a rare accomplishment that underscores its value and impact on the global stage. Falcon's Creative Group has been an incubator for innovation by bringing jobs and opportunities to local talent in supporting local businesses, and fostering a culture of creativity, collaboration, and inspiration."

Falcon's Beyond Acquires Oceaneering Entertainment Systems (OES)

In May, we announced our acquisition of Oceaneering Entertainment Systems (OES), a trusted provider to the world's top theme park developers and operators known for its creation of complex and award-winning rides, show systems, equipment, and custom engineering solutions. The strategic purchase included OES's global portfolio of patented technologies, proprietary engineering, and manufacturing processes. Falcon's also assumed the lease for a 106,000+ square-foot facility to bolster Falcon's research, development, testing, and integration services. In addition, Falcon's, through its Falcon's Attractions division, hired key members of OES' highly experienced team.

Falcon's Creative Group Named Creative Lead Advisor for The Mukaab

We were honored to announce our collaboration with New Murabba, a PIF company, as Creative Lead Advisor for The Mukaab, the iconic centerpiece, and its surrounding district. The Mukaab will be a place where design, storytelling, and technology converge to create an infinite ecosystem of experiences. This unique destination will shape how people feel, connect, and dream like never before.

Falcon's Beyond and CD PROJEKT RED to Create Cyberpunk 2077 Concepts for Themed Experience Market

Falcon's is currently appointed as CD PROJEKT RED's worldwide partner for all LBE activations and is in development on themed entertainment concepts as we are actively exploring a variety of possibilities, locations, and partnerships necessary to develop the first ever Cyberpunk 2077 immersive experience. We're incredibly honored to be selected by the CD PROJEKT RED team to develop experiential entertainment concepts to expand the world of Cyberpunk 2077. Our design expertise, combined with CD PROJEKT RED'S already immersive world-building, provides a thrilling opportunity to bring something special to fans of one of the best-selling video games of all time.

Falcon's Beyond Joins Russell 2000® Index

We are proud to be included on the preliminary list for addition to the Russell 2000® Index. Final membership is expected to be effective following the reconstitution of the Russell U.S. Indexes after the market close on December 22, 2025. Russell indexes are widely used by investment managers and institutional investors for index funds and benchmarks for active investment strategies.

Falcon's Creative Group Names Mitchell Magill as President

Mitchell Magill has joined the team as President of Falcon's Creative Group. In this leadership role, Mitchell will oversee FCG's strategic, creative, and operational direction, guiding growth and innovation across the strategy, development, and delivery of themed experiences and destination projects worldwide. With more than 20 years of experience, Mitchell has led multidisciplinary teams in developing and delivering world-class theme parks, attractions, live entertainment productions, and immersive experiences, working with internationally recognized entertainment brands such as Walt Disney World, SeaWorld, Busch Gardens, Discovery Cove, Royal Caribbean, and Princess Cruises.

Let's Celebrate Our Team!

This year, we had plenty of reasons to celebrate the incredible people who make Falcon's soar. Here are just a few highlights:

Leadership Promotions

We're thrilled to recognize team members who stepped into new leadership roles in 2025:

• Jason Ambler - Chief Content Officer
• Joe Schaefer - Executive Vice President of Development
• Mark Spencer - Vice President of Master Planning
• Robb Wilson - Executive Vice President of Projects

Industry Accolades

• Dave Mauck, President of Falcon's Attractions, earned a spot in the Power 10 of Blooloop 50 Theme Park Influencers of 2025. This prestigious honor celebrates the top 10 individuals shaping the future of themed entertainment through innovation, leadership, and creativity.
• Toni Caracciolo, EVP of Marketing and Branding, was named a 2025 Women Who Mean Business honoree by the Orlando Business Journal. This award recognizes Central Florida's most impactful businesswomen for their achievements and community contributions.

Giving Back to the Community

At Falcon's, giving back is a core part of our culture. Here are some of the philanthropic initiatives our team supported this year:

• Give Kids the World: Our team laced up their running shoes and dusted off their golf clubs and participated in the Annual IAAPA Footprints from the Heart 5k Fun Run and charity golf events benefiting Give Kids the World, a nonprofit resort that provides cost-free vacations for children with life-threatening illnesses.
• Second Harvest Food Bank of Central Florida: We held our annual food drive and donated 427 pounds of food for families in need.
• Epilepsy Action: We were thrilled to put our team's talent to good use on National Doodle Day! Our team created original hand-drawn doodles that were auctioned on eBay, with proceeds donated to Epilepsy Action.
• Orange County Public Schools: We helped spread cheer by collecting toys for a holiday toy drive.
• Book Drive in the Philippines: Our Falcon's Creative Philippines team organized a book drive to provide local grade school students with donated books.

Falcon's Around the World

Our team kept busy this year, connecting with industry leaders and sharpening our skills at major events across the globe. Here's a quick look at where we've been:

• IAAPA Expo Orlando: For the 16^th consecutive year, we exhibited at the world's largest themed entertainment industry event, building connections with colleagues and clients. The highlight of the event was a happy hour to celebrate our 25^th
• Unreal Fest 2025: Our media team dove into hands-on labs covering real-time animation, virtual production, and digital twin workflows. They even showcased Rong, a game developed by our VP of Experience Technology, David Consolo.
• University of Florida Panel: Our team shared storytelling insights with graduate students in Themed Environments Integration, inspiring the next generation of creators.
• UCF College of Business Presentation: Members of our marketing team were invited to be special guest lecturers and share their marketing knowledge.
• Global Industry Events - From CES and SIGGRAPH to IAAPA Expo Europe and TEA gatherings, we made sure Falcon's stayed at the forefront of innovation.