Sportsman Boats' Victor Gonzalez: Building Awareness More Effectively

Growing recreational boating starts with attracting more people to the lifestyle. In a new video, Victor Gonzalez, Chief Marketing Officer at Sportsman Boats and a member of the Market Expansion Advisory Group, reinforces the value of Discover Boating's role in building awareness and inspiring new audiences to consider boating before manufacturers and dealers engage them further down the funnel.

As the boating industry's consumer-facing brand, Discover Boating is a movement to attract new people to boating. It is not a lead generator or sales engine. Instead, it focuses on the top of the industry marketing funnel by reaching high-potential audiences, shaping positive perceptions of boating and inspiring people to take their first step toward life on the water.

Once consumers engage through Discover Boating platforms, manufacturers and dealers take over, using their own marketing strategies to capture interest, nurture prospective boaters and ultimately drive sales.This clear division of responsibilities ensures each part of the boating ecosystem-from Discover Boating to manufacturers to dealers-plays to its strengths without duplicating effort or diluting impact. Because manufacturers and dealers often lack the scale to drive category-wide awareness on their own, Discover Boating fills that gap by creating an on-ramp for future boaters, improving efficiency across the marketing funnel and reducing barriers that can prevent consumers from getting started.

Watch the full video.

For more information on Discover Boating's market expansion strategy, CLICK HERE.