Fried, Frank, Harris, Shriver & Jacobson LLP
09/09/2025 | Press release | Distributed by Public on 09/09/2025 16:27
Bansk Group to Acquire a Majority Stake in Skincare Brand BYOMA from Yellow Wood Partners
Fried Frank is advising BYOMA on its agreement to sell private equity firm Yellow Wood Partners' majority stake in the skincare brand to Bansk Group, a consumer-focused private investment firm dedicated to building distinctive consumer brands. Founded in 2022, BYOMA has become one of the fastest-growing skincare brands globally due to its clinically proven solutions and prestige formulas offered at an accessible price point.
This the latest consumer-related transaction that the firm has provided counsel to Yellow Wood and its companies, including advising the private equity firm on its acquisition of Chapstick in 2024 and Suave Brands in 2023.
The Fried Frank team is led by partner Steven Steinman.
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