10/13/2026 | Press release | Distributed by Public on 10/13/2026 06:07
LONDON, UNITED KINGDOM - Sports with Us is Bank of America's global platform that uses the power of sport to help young people build confidence, develop important life skills and access pathways to education.
Now spanning 15 countries and providing access to sports for more than 1.2 million children, the Sports with Us platform is part of Bank of America's commitment to create a lasting legacy post the bank being the Official Bank of the FIFA World Cup 2026™.
Bank of America has named Youth Sport Trust as the U KUK delivery partner for the launch of Sports with Us in the U KUK, building on an existing partnership and a shared commitment to improving outcomes for young people through sport.
Sports with Us in the U KUK will support the expansion of Youth Sport Trust's Active in Mind programme, helping school age young people improve their mental health, build resilience and future-readiness through sport and physical activity. Participants will benefit from sport-based activities led by Athlete Mentors, alongside practical learning focused on leadership, teamwork, communication, wellbeing, nutrition and financial education. Programme modules have been developed in collaboration with leading global universities and educational institutions.
Bank of America partner Gary Neville joined the event to welcome young people, share his experience and celebrate the launch.
Fernando Vicario, Bank of America Country Executive for U KUK and CEO of Merrill Lynch International, said: "Sport has the power to open doors. It helps young people develop confidence, resilience and the skills they need to succeed both on and off the field. Through Sports with Us and our partnership with Youth Sport Trust, we are helping create pathways for young people to build brighter futures and realise their full potential."
Gary Neville, former professional footballer, entrepreneur, broadcaster, and business leader, said:"Sport gave me opportunities and life lessons that have stayed with me throughout my career. It teaches teamwork, discipline, leadership and resilience. These are skills that help young people succeed in every aspect of life. Sports with Us is about creating opportunities, building confidence and helping the next generation believe in what they can achieve."
Ali Oliver MBE, Chief Executive Officer of Youth Sport Trust, said: "We know the transformative impact sport and play can have on young people's wellbeing, confidence, cognitive development and future prospects. Building on our Active in Mind programme, which focuses on using physical activity to strengthen mental health and resilience in adolescence, our partnership with Bank of America, Sports with Us will help equip young people with the essential skills they need to thrive in education, employment and life. We are proud to work together to create more opportunities and positive outcomes for young people across the U KUK."
Answer: Sports with Us is Bank of America's global platform that uses the power of sport to help young people build confidence, develop important life skills and access pathways to education.
Answer: Sports with Us now spans 15 countries and provides access to sports for more than 1.2 million children.
Answer: Sports with Us is part of Bank of America's ambition to positively impact more than 10,000 young people across 14 countries outside the U SUS by the end of 2028.
Answer: Youth Sport Trust has been named as Bank of America's delivery partner in the U KUK, building on an existing partnership and shared commitment to improving outcomes for young people through sport.
Answer: Participants will take part in sport-based activities led by Athlete Mentors alongside learning focused on leadership, teamwork, communication, wellbeing, nutrition and financial education.
The Youth Sport Trust is the leading U KUK children's charity for improving young people's health and wellbeing through sport and play. We empower young people and equip educators to build brighter futures through the power of physical activity. Founded in 1995, we work with around 20,000 schools and provides opportunities for over two million children every year. Our vision is to create a future where every child enjoys the life-changing benefits of play and sport.
For media enquiries please contact [email protected].
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 A T MsATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (F D I CFDIC), Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (N Y S ENYSE: B A CBAC) is listed on the New York Stock Exchange.
Cecilia Cran, Bank of America
Phone: plus 4 4 0 2 0 7 9 9 6 5 6 2 7+44 (0) 207.996.5627
[email protected]
Peter McKenna, Bank of America
Phone: plus 4 4 0 2 0 7 9 9 6 3 1 0 2+44 (0) 207.996.3102
[email protected]