One VPK Group, One Website

Why a new website?

Stephanie: "The Content Management System needed an update. That was essential to improve performance and manageability. This technical necessity became a strategic opportunity to modernize both the structure and content."

Nikolaas: "The previous site didn't present a unified image of our company. This upgrade was the perfect chance to reinforce our visual identity, with more focus on user-friendliness and inspiring content."

Did you have specific roles?

Stephanie: "We designed the new structure together and aligned it with various international stakeholders. Nikolaas focused on products and services, while I handled user experience and internal content. Cross-border teamwork!"

What's been updated?

Nikolaas: "We moved from 9 separate country websites to one global site with language variants. Now we showcase our full offering in a uniform and recognizable way. Product presentation is much more visually appealing, and smart navigation helps users find what they're looking for faster."

Stephanie: "Even those who know nothing about packaging now quickly grasp what VPK Group does and what we can offer."