Fiat Launches GEO

At Fiat Ventures and Fiat Growth, we're always looking around the corner to refine our growth playbooks and pioneer the tactics that will define the future. That's why we're excited to announce the launch of Generative Engine Optimization (GEO) - a full-stack service designed to help brands win in the era of AI-driven discovery.

We've officially hired a Head of SEO & GEO and begun working with portfolio companies and select partners. The timing couldn't be more critical:

• 61% of U.S. consumers have already used generative search tools like ChatGPT, Perplexity, Gemini, and Claude - adoption is exploding.
• Hundreds of millions of queries are shifting daily from search engines to AI assistants.
• Early adopters of GEO stand to gain the same advantage that SEO pioneers did in the 2000s.

What is GEO?

Generative Engine Optimization is about becoming the source large language models (LLMs) cite. By closing knowledge gaps, structuring entities, and earning authoritative mentions, GEO ensures your brand is discoverable - not just in Google, but also in AI answer engines like Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot.

Our offering spans:

• Audit & Strategy - Reviewing current visibility, competitive landscape, and building retrieval-first content strategies.
• Execution - Creating and deploying retrievable assets for LLM discovery and answer selection.
• Reporting - Tracking share-of-answer, attribution, and visibility across AI and search.

This is the biggest shift in growth in decades, and we're excited to help our portfolio and partners seize it early.

Here's more on what we do, and how you can optimize your own stack for the upcoming shift in content, reach and response.