UA Systemwide AI in Communications Guidelines now available

UA Systemwide AI in Communications Guidelines now available

September 18, 2026

The University of Alaska System Office of Public Affairs has published the UA Systemwide AI in Communications Guidelines, developed over five months by a cross-functional working group of communications professionals from across the UA system.

The guidelines address acceptable and unacceptable uses of generative AI in public relations and communications work. They are grounded in UA OIT's existing AI governance framework and informed by peer institution guidelines and Public Relations Society of America (PRSA) standards. They will be updated as tools and practices evolve.

AI has the potential to impact our reputations, both individually and institutionally. In recent months, universities and other organizations have faced public backlash for using generative AI on tasks audiences either did not expect or assumed would be primarily human-driven.

The guidelines are intended for marketing, communications, public relations and public affairs staff, or any staff who fulfill those functions as part of their job duties. They do not address classroom, instructional or research uses of AI.

Please bookmark the guidelines for future reference and direct any feedback to the UA Office of Public Affairs.

Review the guidelines here.