Motorist appoints Pearlina Chan as Head of Brand and Marketing to drive regional brand growth

SINGAPORE [23 September 2026] - Singapore-founded automotive technology platform Motorist has appointed Pearlina Chan as Head of Brand and Marketing, with responsibility for the company's brand, content, media and performance marketing across its Southeast Asian markets..

Chan brings more than 20 years of experience across brand, marketing and communications in Asia Pacific. She joins Motorist from Bridgestone Asia Pacific, where she led regional brand marketing. Prior to that, she held marketing roles at Samsung Electronics, following more than a decade in senior agency roles including Dentsu and Y&R, working across regional automotive, technology and consumer brands.

Her appointment comes as Motorist builds on a period of strong regional growth and expands its marketing approach beyond demand capture towards longer-term brand and demand creation.

Motorist recently appointed Angela Poh as Chief Executive Officer, with founder Damian Sia assuming the role of Executive Chairman. Since Poh joined Motorist in 2022, Group revenue has grown 159%, from S$5.25 million to S$13.61 million in 2025, while annual GMV doubled from S$327 million to S$657 million over the same period.

Motorist now operates across Singapore, Malaysia, Thailand, Vietnam and the Philippines, with more than half of vehicles transacted through the platform coming from outside Singapore. As part of its longer-term growth strategy, the Group is also targeting a potential public listing in 2028, subject to market conditions and business readiness.

At Motorist, Chan is leading the evolution of the company's regional marketing strategy, bringing brand, content and performance marketing together to build a more distinctive Motorist brand while supporting commercial growth across its markets and businesses

Pearlina Chan, Head of Brand and Marketing at Motorist, said: "Motorist has built a strong performance engine and significant regional momentum. The opportunity now is to build the brand to match - creating demand as well as capturing it, and making Motorist more distinctive and relevant throughout the car ownership journey.

"My focus is to bring brand, content and performance together across markets, building a consistent regional brand while remaining locally relevant. Ultimately, we want Motorist to be a brand drivers think of and turn to throughout car ownership."

Angela Poh, Chief Executive Officer of Motorist, said: "As Motorist grows across the region, our brand and marketing capabilities need to evolve with the business. Pearlina brings deep regional brand-building experience together with a strong understanding of how marketing can drive commercial growth.

"Her mandate is to shape a more distinctive Motorist brand across our markets and build the marketing capabilities that will support the Group's next stage of growth."

About Motorist

Founded in 2015, Motorist is a leading automotive technology platform built to make car ownership simpler.

Operating across Singapore, Malaysia, Thailand, Vietnam and the Philippines, Motorist brings together the services drivers need throughout the car ownership journey in one platform - from buying and selling cars to insurance, financing and tools to manage their vehicles.

To date, Motorist has assisted nearly 1.9 million motorists and facilitated S$3 billion in vehicle transactions, and works with more than 3,300 certified automotive partners across the region. For more information, visit Motorist.sg.

Media Contact

Motorist Singapore
E-mail: [email protected]
Contact: +65 8208 9662

Pearlina Chan is available for interviews on request, subject to scheduling.