G2 Crowd Inc.

10/14/2024 | Press release | Distributed by Public on 10/14/2024 13:09

G2’s Executive Summary Curates Must Know Data to Power Smarter Go to Market Decisions

In today's competitive landscape, access to timely, relevant insights is paramount for organizations seeking to stay ahead. Additionally, with over 2.7 million reviews on G2, sellers have more user data at their fingertips than ever before.

By translating complex data into easily digestible, actionable insights, the new Executive Summary - formally showcased at our Innovation Webinarlast week - ensures sellers can stay focused on their customers, while G2 curates their must-have data.

What's New

Like a classic Executive Summary, designed to provide key metrics and need to know insights, G2 distills complex data into a curated view to measure and track performance. Whether you have multiple profiles, or one, the Executive Summary brings the must-have data to the top (literally!), making it easy to share "need to know" with Execs, C-Suite, or Board.

Our "Why"

"So why are we rolling out this new offering? And, why now? With the increasing volume of data customers manage (including platforms outside of G2), we knew the need for consolidated reporting was more pressing than ever.

Drawing inspiration from our sales team, who regularly curates insights for customers, we set out to create a solution that would bring the most relevant insights forward in a self-service way. Through extensive customer interviews and multiple rounds of beta testing, a cross-functional team of engineers, designers, data analysts, product marketers, and sales members collaborated to launch my.g2's first centralized reporting feature."

Our 5 Favorite Features

Our new Executive Summary provides G2 customers with lots of benefits, including the following features:

  • Simplified Multi-Profile Tracking: Managing multiple profiles? No problem. The Executive Summary consolidates data across profiles, so you can spend more time understanding the big picture of your G2 impact.
  • Quarterly Analysis: With quarterly data drops, you can stay on top of trends like customer behavior, market conditions, and competitor activity as they unfold during G2 Report Season.
  • Flexible Views: Tailor your Executive Summary to focus on the products and competitors that matter most to your business needs.
  • Profile & Category Trends: Surface the largest changes to your rank, positive or negative, to identify areas for celebration or more attention. Additionally, track trending categories experiencing substantial increases in new profiles within your space.
  • Competitive Intel: View your buyer exposure and reveal how much traffic you receive in comparison to competitors.

Feedback From Our Early Users

At G2, we drink our own champagne. Recognizing the value of authentic customer feedback, we were ecstatic to hear this:

  • "I love that you have data at both the macro level as well as the ability to drill down into the individual product profiles." - Beta User

And of course we'll be looking to solicit even more feedback via reviews on G2!

Ready to Explore?

The Executive Summary is more than a reporting tool - it's a solution designed to drive collaboration and informed decision - making across teams. From marketing and product teams to sales and executive leadership, everyone can benefit from the insights found in this new view. Insights gleaned from data found only on G2 -- rooted in authentic customer voice and real buying behavior.

The Executive Summary is now available to all G2 customers. If you're looking for a way to streamline your data reporting and gain valuable insights quickly, this is for you.

Already a G2 Customer? Check it out!

Not a G2 Customer? Let's chat!

Michele Popadich

Michele Popadich is a Senior Product Manager at G2, where she drives the vision and development of multi-product features, empowering G2 sellers with innovative solutions. Prior to G2, she held Product Management roles at Jellyvision.