The Subscription Economy Is Coming to the Financial Services Sector

Robinhood recently unveiled its premium subscription model, which includes access to Cortex, an AI engine. In his recent article for InvestmentNews, our CEO Justin Whitehead explains why retail brokerage firms-which are racing to create their own subscription products and AI solutions-should resist the urge to "build it here first" and instead work with a partner who has both a deep technological background and encyclopedic knowledge of the financial services world.