Amazon.com Inc.

11/09/2026 | News release | Distributed by Public on 11/09/2026 21:08

11 Amazon AI features to help you find the best deals this holiday season

Key takeaways

  • Alexa for Shopping can track prices, create deal alerts, and auto-buy items when they hit your target-so you never miss a deal this holiday season.
  • Features like Amazon Lens and Hear the Highlights make it easier to research and shop with confidence.
  • These AI features work year-round, helping you save time and money beyond the holidays.
With thousands of deals dropping throughout the holiday shopping season, AI tools can help you find, track, and score the best prices. Here are 11 AI-powered features in the Amazon Shopping app and website that can help you get the most out of your shopping this season-and every day after.

Alexa for Shopping adds 100+ new capabilities to make shopping even faster and easier

From building holiday gift lists to managing baby registries to tracking refunds, customers can now handle everyday shopping actions in a simple conversation.

Use these AI shopping tools during the holiday season

Never miss a deal or price drop

Ask Alexa for Shopping to keep an eye on the things you care about and get notified when they go on deal or hit your target price. Try saying, "Alert me to deals on noise-canceling headphones" to get daily updates when matching deals become available, or visit any product detail page and ask, "Alert me when this drops to $50" to get notified the moment it hits your price.

Auto-buy at your target price

Take price alerts one step further by turning on auto-buy. Tell Alexa for Shopping, "Buy these headphones when they're $75 or less," and it will automatically complete the purchase using your default payment method when the price drops-no need to keep checking back.

Shop smarter during the holidays

Check price history for up to a full year

Tap "Price history" on any product detail page or ask Alexa for Shopping for the price history to see how the price has changed over the past year across hundreds of millions of products on Amazon. You can also ask questions like "Was it cheaper last Black Friday?"

Shop by text

Now you can text Alexa for Shopping your shopping tasks-type a note, send a photo, or fire off a quick reminder about something you need. Alexa for Shopping takes it from there, working in the background to search, compare, and assemble the result, then messaging back when it's done. It's the easiest way to knock items off your holiday shopping list without even opening the app. To get started, look for an invitation to set up the texting experience on your phone.

Get notified about new releases and restocks

With Update Me When, you can ask Alexa for Shopping to monitor Amazon and the broader web and notify you when something new and relevant happens. Try saying, "Update me when new LEGO sets release," "Update me when Dyson launches something new," or "Update me when my favorite author releases a new book." It's a simple way to stay ahead of the hottest holiday gifts without constantly checking back.

Ask questions right in the search bar

You can now ask questions directly in the Amazon search bar-like "How do I choose a robot vacuum for homes with pets?" It's perfect for quickly narrowing down options when you're not sure where to start.

Get personalized deal recommendations

Ask Alexa for Shopping, "What are the best deals for me?" or "Are any items on my wish list on sale?" and it will surface deals based on your lists, browsing history, and past purchases-so you see the deals that actually matter to you.

Snap it, find it, shop it with Amazon Lens

Tap the camera icon in the Amazon Shopping app search bar to snap a photo, upload a screenshot, or scan a barcode to instantly find matching or similar products. Refine your results by adding details like brand or color. Use Amazon Lens to quickly go from inspiration to shoppable discoveries.

Create and manage your Amazon Lists

It's never been easier to keep track of the items you want most and find deals on the items you've been eyeing with Amazon Lists. Create Lists to share with family and friends, move items between Lists, or set deal alerts on specific items or entire Lists just by asking Alexa for Shopping. You can also add items to your Lists as you browse by tapping the heart icon on product results from search, Amazon Lens, or Alexa for Shopping recommendations. When you're ready to buy, filter to "deals" on your Lists page to surface active deals on items you've saved.

Listen while you shop

Hear the Highlights uses AI-powered audio summaries to bring product details to life-like having knowledgeable friends discuss a product's key features, reviews, and value for you. It's perfect for researching deals or gift ideas while multitasking or on the go. The feature is available on select product detail pages. You can also use Join the Chat to ask the AI hosts questions via text or voice while listening.

Discover products from stores across the web

Sometimes the perfect gift isn't sold on Amazon, but now you can knock out your whole holiday list without opening another tab. With Shop Direct, you can discover products from other stores across the web right from your Amazon search results or through Alexa for Shopping. Tens of millions of customers have discovered hundreds of millions of unique products from other stores through Shop Direct since the program launched. When you're ready to learn more or buy, just tap the "Shop Direct" button to visit the merchant's website, or tap the "Buy for Me" button on eligible products to let Amazon handle the entire purchase for you-from checkout to confirmation-without ever leaving Amazon.

Save time and money year-round

These AI shopping features aren't just for the holidays-they're tools you can use every day to shop smarter.

Everything that comes with your Prime membership

Check out the incredible benefits and offers you get with Prime.

The more you use them, the more personalized your experience becomes. Whether you're tracking a price, restocking essentials, or researching a big purchase, Amazon's AI shopping tools help you find what you need quickly and at the best price.
To get started, open the Amazon Shopping app and explore these features for yourself.
Next, get a behind-the-scenes look at how Amazon prepares for its biggest shopping events of the year.
UPDATE: This article was updated on November 9, 2026, to include the most recent AI features from Alexa for Shopping.
Amazon.com Inc. published this content on November 09, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 10, 2026 at 03:08 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]