The Magic of the Holidays Starts With Hallmark

KANSAS CITY, Mo. (Oct. 27, 2026) - This holiday season, Hallmark is celebrating the traditions that bring people together and the new memories made along the way. With greeting cards, gifts, Keepsake Ornaments and décor, alongside holiday entertainment and in-person experiences, Hallmark offers meaningful ways to share joy throughout the entire season.

"Holiday traditions come to life through the cards we send, the ornaments we cherish and the memories we make together each year," said Darren Abbott, Chief Brand Officer at Hallmark. "Through joyful products, entertainment and experiences, we hope to help families spend quality time together and celebrate the moments that make the season special."

Shop the full holiday collection here.

Holiday Nostalgia Made Personal

• According to the Greeting Card Association, the holiday season is the largest card-sending occasion in the United States, with approximately 1.3 billion cards sent each year. Hallmark offers thousands of holiday greeting card designs, including individual and boxed cards, to help people share messages that feel personal. The collection includes cards for Christmas, Hanukkah and Kwanzaa, as well as designs from Mahogany and DaySpring that celebrate family, friendship, faith and tradition.

• Inspired by archival designs, Hallmark's new gifts and décor bring timeless holiday charm to today's celebrations. From tabletop decorations that have sound and motion to serving dishes with a vintage aesthetic, the collection is designed to evoke cherished memories and bring a sense of wonder to every holiday moment.

• Building on a legacy that helped shape the modern gift wrap industry, Hallmark continues to innovate gift presentation with wrapping paper, gift bags and more, offering fresh patterns, trend-forward designs and licensed favorites that turn every package into part of the celebration.

• Hallmark's Keepsake Ornament collection continues the meaningful tradition of decorating the tree with ornaments. With new characters, cultural favorites and milestone-driven designs, this year's collection invites fans to keep discovering fresh ways to tell their stories on the tree.

On-Screen and In-Person Experiences

• Hallmark Channel's 17th Annual Countdown to Christmas programming event is a beloved holiday tradition, bringing viewers together for cozy movie nights and watch parties. The event returns with an all-new lineup of 34 original movie premieres every weekend, including Holiday Ever After: A Disney World Wish Come True premiering Saturday, Nov. 28 at 8/7c on Hallmark Channel and the exclusive extended cut streaming next day on Hallmark+.

• For those looking to celebrate beyond the screen, the Hallmark Christmas Experience returns to Kansas City's Crown Center for four festive weekends beginning Nov. 27, inviting guests to enjoy holiday workshops, seasonal activities and appearances by Hallmark stars. Fans visiting Disney Springs at Walt Disney World Resort in Florida can explore a limited-time Hallmark Pop-Up shop featuring a curated selection of products featured in and inspired by Holiday Ever After: A Disney World Wish Come True.

• Give a gift that keeps giving all year long with Hallmark+, Hallmark's streaming service and membership program. Hallmark+ offers exclusive original series and next day access to Hallmark premieres. Plus, member perks like monthly discounts and cards!

Visit Hallmark.com for more information, locate a Hallmark Gold Crown store or sign up for Crown Rewards. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards.

Media Contacts

Eva Gregory

Hallmark Cards, Inc.

[email protected]

About Hallmark

For more than 115 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is entertainment's leading destination for feel-good content and operates three cable networks - Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+ is the streaming service and membership program that delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. Crayola^® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.

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