General Atlantic Invests in Blackstone’s Liftoff

Paul, Weiss is advising General Atlantic on its acquisition of a minority stake in Liftoff, a leading AI-enabled end-to-end platform providing performance marketing and monetization solutions for the app economy, from private equity funds managed by Blackstone. As part of the terms of the transaction, Blackstone will remain majority shareholder. The investment values Liftoff at $4.3 billion.

The Paul, Weiss team includes corporate partners Brian Lavin, Matthew Abbott, Austin Pollet, Manuel Frey and Suhan Shim, and counsel Robert Balis, Caitlin Kelly and Nathan Mitchell; intellectual property partners Jonathan Ashtor and Claudine Meredith-Goujon; tax partner Lindsay Parks; executive compensation partner Jarrett Hoffman; real estate partner Peter Fisch; antitrust partners Marta Kelly and Yuni Sobel, and counsel Sophie Chen and Chad de Souza; litigation counsel Audrey Paquet and Benjamin Klein; and environmental counsel William O'Brien.