Evertune AI Retargeting Now Available on The Trade Desk, DV360 and Yahoo DSP Through Experian

Evertune's integration with Experian makes AI Retargeting audiences available for activation today on The Trade Desk, DV360, and Yahoo DSP. Advertisers can now reach buyers who researched their category in AI search with programmatic advertising across display, mobile and CTV after those buyers leave the AI conversation.

AI models don't offer user-based retargeting, inside or outside their walls. Site retargeting only catches buyers who are already further down the funnel, and existing audience products don't reach buyers during the AI consideration stage. Evertune's AI Retargeting is the first product in the market that turns AI research behavior into an addressable audience.

How It Works

AI models cite sources so users can check facts and dig deeper. When a buyer clicks a citation, it's a strong sign of intent: they've read the model's recommendation and are actively verifying it.

AI Retargeting turns that click into an addressable audience. Evertune identifies when people arrive at a cited page from an AI model and builds segments of users who have researched across more than 50 categories, including Apparel, Mobile Devices, Luxury SUVs, Console Gaming and more. Experian connects those segments to real people across their devices and delivers them to The Trade Desk, DV360, and Yahoo DSP, ready to activate. Brands that want to go further can work with Evertune to build a custom audience from users who researched brand-approved prompts in AI.

"Our approach at Yahoo DSP is to give advertisers choice in how they utilize AI in the workflow, pairing our own proprietary capabilities with best-in-class partner solutions," says Jessica Rocco, Senior Director of Business Development at Yahoo DSP. "By making Evertune AI Retargeting available through Experian, advertisers can now turn consumer AI research behavior into addressable audiences and activate them across display, mobile and CTV, all within the platform they already use."

Four Ways to Use Evertune Audiences in Your Campaigns

• Expand prospecting beyond your site visitors. Site retargeting only reaches people who have already found you. Add Evertune audiences to your prospecting campaigns to reach people who are actively comparing options in your category but haven't visited your site yet.
• Stay in consideration with AI model recommendations. A model's answer can shape a buyer's shortlist, and your brand won't always be on it. Use Evertune audiences in consideration campaigns to reach category researchers no matter which brands the model named and make your case directly. For more precision, build a custom audience around prompts that match your product or competitive set.
• Put in-market researchers on the big screen. Evertune audiences run across CTV, display, and mobile. That lets you add recent category researchers to your CTV campaigns and reach them with brand storytelling while they're still deciding.
• Sharpen targeting with Experian consumer context. Combine Evertune audiences with Experian consumer attributes to focus spend on the researchers who best fit your campaign goals. For example, you could target Luxury SUV researchers in households that currently own a competing luxury brand.

Why Experian

Evertune identifies a new kind of intent signal, and Experian makes that signal usable at scale. Experian's deterministic identity foundation connects AI Retargeting audiences to real people across their devices. That helps maximize match rates and keeps the audience's value intact from creation through activation. Experian builds privacy, consent, and governance controls into its identity and data by design.

Experian is independent and interoperable and is already integrated with The Trade Desk and DV360. That means marketers can activate AI Retargeting in the platforms they already use without locking their identity strategy into a single stack.

Why Evertune

Evertune is the only generative engine optimization (GEO) platform that helps advertisers own the entire AI customer journey inside and outside the AI conversation. Evertune powers brands to improve their organic visibility in AI answers, advertise inside AI models, and re-engage buyers across the open web through AI Retargeting.

Ready to reach the buyers researching your category in AI? Talk to our team about activating Evertune AI Retargeting on The Trade Desk, DV360, or Yahoo DSP today.