VF Corporation

06/11/2026 | Press release | Distributed by Public on 06/11/2026 16:23

VF CEO Bracken Darrell Joins The Courageous Podcast

Corporate News

Jun 11, 2026

In this conversation, Darrell reflects on the mindset guiding his work leading the transformation at VF Corporation, home to brands including Vans and The North Face. He shares why curiosity has been one of the greatest drivers of growth in his life, why speed matters more than perfection, and how the best leaders learn to stay optimistic without losing their edge. He also explores imposter syndrome, creativity inside large organizations, and the challenge of protecting new ideas from the "gravity" that naturally pulls big companies backward.

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